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A new company, promising managed delivery of large digital assets across the Internet, debuted today, further crowding an already growing market for content delivery services.

Flush with $17 million in initial funding, Los Altos, Calif.-based Radiance Technologies today announced its TrueDelivery software platform, aimed at enterprise customers with a need to assure delivery of large, media-rich "digital packages."

By employing delivery rules, called "digital logistics," Radiance software analyzes bandwidth constraints, network congestion and user-defined delivery schedules to send the large digital packages between enterprise users.

Companies that ship media-rich files like PowerPoint presentations, digital video or CAD files, are already trying out the software system, says John McCrea, a senior VP of marketing with Radiance.

"We're focusing on the problem of how do you do for digital packages what FedEx has done for physical ones," McCrea says. "In the world of the Internet, where best-effort approaches are the norm, (we) bring guaranteed schedules and quality-of-service to the delivery of very large files."

Radiance also struck a strategic partnership with DVR maker TiVo, to integrate TrueDelivery software into the broadband-enabled TiVo Series2 DVR boxes. If the companies can eventually line up content owners as partners in the deal, the TiVo-Radiance-enabled DVR could deliver advanced, on-demand services in the future.

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