Shifting its video-on-demand strategy to a higher gear, Adelphia Communications Corp. said it tapped TVN Entertainment Corp. as its primary content transport provider for VOD and pay-per-view titles.
Under terms of the five-year deal, TVN said it will also serve as the MSO's content provider. Time will tell exactly how TVN's role in that area will unfold. That's because Intertainer Inc. has reportedly signed a three-year content deal with the MSO. An Intertainer spokeswoman wouldn't confirm the specifics, but said Intertainer is "very much involved" in the content elements of Adelphia's VOD platform. TVN Chief Technology Officer Dom Stasi said his company's system has the ability to transport content from Intertainer.
Back to the TVN deal, Adelphia said it will use the company's satellite-based "Digital Content Express" services to package and deliver studios and televisions tagged for on-demand availability to subscribers. Adelphia will also employ TVN's "ADONISS" asset management system, which was originally developed for analog, but has since added rights management capabilities for digital content.