Five interactive television (iTV) companies have banded together to launch the Entertainment Technology Group to enable broadband cable and telecommunication operators worldwide to reduce their time to market and exploit the revenue potential of broadband technology.
Under the deal, Lucent Digital Video will supply encoding technology via its line of MPEG-2 encoders, LinkRunner video gateways and network management software. nCube Corp. will provide its n4 streaming media appliance, with VOD and network PVR functionality. It also will contribute its nABLE software, an interactive management platform for multiple networks.
Likewise, NDS will supply its Open VideoGuard content protection software and the XTV integrated personal TV system. Orca will provide broadcast and VOD applications, using the Rightv Core system. And finally, Pace Micro Technology will contribute advanced digital set-top box, home-gateway technology for all broadband platforms.
ETS says it will focus on conditional access and content protection, and on using video servers and interactive programming guides for live digital TV and archived VOD.