So what's in a name, especially when everyone but you is using the new one? National Cable Television Institute officially changed its name to the less formidable NCTI acronym, expanded its curriculum and launched a new logo.
The name change lets the school move beyond the cable TV world, but, "We also realized that most of our clients and students know us and refer to us simply as NCTI," says COO Tom Brooksher, in a statement.
"We're not changing our curriculum as much as producing new courses," he tells CEDaily. NCTI this year launched a course in principles of management, a joint effort with Arapahoe Community College in Littleton, Colo., that combines the for-credit business course with case studies from the broadband industry.
In two weeks, NCTI will launch a class in DSL installation, and by the end of the year, will start courses in understanding voice and data networks, computers and broadband modems, introduction to business (also with ACC), and one in broadband technology. The broadband technology course is similar to another the school teaches, "but lite," Brooksher says. Both are in-depth courses on how broadband technology works and both are aimed at nontechnicians.
Courses developed with ACC earn credit toward an associates' degree, and Brooksher says many students end up pursuing a college degree based on what they start at NCTI.
As for the old name, it simply created confusion. For example, people had a "hard time understanding why we offer a DSL or voice-and-data course." The new courses, Brooksher says, are much broader than cable TV.