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OpenTV won the bid to supply Shanghai Cable Network's interactive platform and related services, it announced today. The amount was undisclosed.

The cable TV network, China's largest, plans to roll out its interactive services later this year. The project will provide the services to roughly 1 million of SCN's 3.2 million subscribers, OpenTV reports. OpenTV will help set up the system, and provide the platform and a variety of interactive and multimedia services.

The deal makes OpenTV the first ITV company in the China market.

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