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Of the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, a huge potential market that presents new opportunities, and unique challenges, to service providers.

Initial data from Parks Associates' latest report, "The Broadband Networked Home: Profiles of an Emerging Market," indicates that this consumer segment already places strong emphasis on product reliability and interoperability. Specifically, most consumers in a household with a broadband network are inclined to endorse reliability over price; so a service provider and its products must inspire confidence to be successful, even if it means a slightly higher price tag.

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