Number-three MSO Comcast is launching its first Wink Interactive TV systems in Virginia.
Comcast has more than 35,000 digital cable customers in the Chesterfield and Prince William markets. Those subscribers will be the first to receive Wink Enhanced Broadcasting as a standard feature on the Scientific-AtlantaExplorer set-top box.
"Interactive television is an exciting service and is a natural extension to our existing services as it simply improves the viewing experience," said Kirby Brooks, VP and GM, Comcast, in a statement.
Wink Interactive TV viewers click a button on their remote control during an enhanced program or advertisement to access information like weather, sports updates, trivia and play-along games. They can also request product samples, coupons and other free offers from advertisers or make purchases on the spot.
Including the Chesterfield and Prince William markets, Comcast has agreed to deploy Wink in systems that will, according to the company, total more than 500,000 customer homes over the next three years.