Also on the move to create custom content for its product is TiVo. The newly formed TiVo Entertainment Group is comprised of ad sales and media partnership units that work with TiVo's media, advertising and entertainment industry partners to develop content and custom advertising for the TiVo service.
Some of TiVo's current partners include CBS, E! Entertainment, HBO, BBC and AOL.
TiVo has made a name for itself in the personal video recording (PVR) business. A PVR digitally records programming, and even searches out programming it "learns" its viewers like, and records it without videotape.