Good guys in Las Vegas and Orange County, Calif. are helping Cox promote its Digital Cable starter kit. Good Guys is a San Francisco-based consumer electronics retailer. The kit will retail for $29.99 and includes digital cable installation, one month of digital basic service, three digital tiers, multiplex-premium channels, five pay-per-view movie coupons and an instructional video and handbook.
Cox and Good Guys hope to add more markets in 2001.
Hopefully recalling that we are a nation of people that have trouble programming a VCR, the Good Guys will send some smart guys to the subscriber homes that have trouble with installation.