While the family is gathered around the TV this holiday season, watching the REAL Grinch, keep an eye out for the cheery Coke commercials with the amiable polar bear twins. Subscribers with a standards-based iTV enhanced set-top box will be able to interact with the advertising campaign and order a free polar bear stuffed animal from Coke, while supplies last.
Coke is taking advantage of RespondTV's infrastructure and enhanced TV services to connect with viewers and try out the opportunities that iTV presents. The interactive overlay runs across the top of the ad and is stored on RespondTV's servers until viewers click on the ad. When contact is made with the servers, viewers are asked if they would like a free stuffed animal. "Yes" responses then give their mailing information.
The 30-second commercial will run nationally on broadcast and cable TV from Nov. 23 through Dec. 24.