Advertisement

RespondTV has lined up deals with both OpenTV and WorldGate to integrate RespondTV's enhanced TV applications into the two companies' interactive television platforms.

In the case of WorldGate, RespondTV will give cable subscribers greater interactivity using digital set-top boxes already deployed. Subs will also get RespondTV content, from programmers and advertisers like Bloomberg, HGTV and Sears.

OpenTV will use RespondTV to help its cable ops create, host and distribute e-commerce and direct response interactive TV campaigns in OpenTV, HTML and ATVEF formats.

Advertisement
Advertisement