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Leichtman Research Group released findings based on a survey of 1,211 households across the country indicating that 82 percent of U.S. TV HHs have a DVR, Netflix, or use video-on-demand (VOD) provided by a cable operator or telco. It further notes that around a third (30 percent) of households use two of the services, and 14 percent use all three. The results are part of LRG's “On-Demand TV XV” study, which marks the 15th time LRG has conducted the research.

Notably, and in a first for the LRG survey, households with Netflix (including those sharing passwords) have reportedly surpassed those with a DVR. The report found that 54 percent of adult respondents said they had Netflix, while 53 percent indicated they had a DVR. For comparison, 44 percent of TV households had a DVR and 28 percent had Netflix in 2011, according to LRG.

Bruce Leichtman, president and principal analyst at LRG, points out that while on-demand and time-shifting options have permanently changed how people access programming, more traditional TV viewing behavior does still exist. “For example, 46 percent of adults agree that they often flip through channels to see what's on TV," he says.

In other survey findings, close to a quarter of the adult respondents (23 percent) said they stream Netflix daily, which compares to 6 percent in 2011. A large majority of respondents stream Netflix to a TV set (81 percent).

On the VOD front, 65 percent of all cable and telco video subscribers questioned said they have used VOD from their current provider. VOD usage is up from 2011 with 58 percent of cable subs in the current survey reporting they used VOD in the past month. That compares to 42 percent in 2011.

More details on the study are here.

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