Research around cord cutting often concludes that Millennials are driving the trend in particular. For example, in a report released last month, GfK MRI suggested that Millennials in the United States are 44 times more likely to be without a traditional pay TV service than the average U.S. consumer. These “cordless Millennials” are heavy streamers and heavy binge viewers, but light on overall traditional TV watching, according to that research.
Another report released this week by Videology hones in on the digital habits of Millennial males (age 18-34) and notes that more than half of the 500 respondents to a Google survey indicate they have stopped paying for cable packages. Around 75 percent of respondents say they would rather give up cable than streaming services.
Notably, more than one in four of the survey takers plan to upgrade their internet speed this year. Given the fact that 61 percent of them report primarily streaming movies through a connected TV, computer, or mobile device, their need for speed is probably not a surprise.
When it comes to the devices the Millennial male respondents say they prefer to use for accessing TV shows, the findings were evenly split. Watching on a computer tied with watching shows when they air on TV at 27 percent each, while 26 percent of those surveyed say they prefer getting TV programming through a connected device.
An infographic, “Cracking the Digital Habits of the Elusive Millennial Male,” which reviews the survey’s overall findings is here.