Wireless backhaul a topic of conversation at CTIA
Hope always seems to spring eternal among the wireless devotees, but last week's Carrier Ethernet mobile backhaul demonstration at the CTIA Wireless 2008 show in Las Vegas showed that some of these wireless concepts are reaching fruition.

The mobile backhaul interoperability test event at CTIA demonstrated a representative next-generation backhaul network - including customer access, heterogeneous aggregation and edge networks, as well as a core network - using such diverse technologies as MPLS, T-MPLS and PBB-TE, according to the Metro Ethernet Forum (MEF), which helped showcase the multi-vendor demo.

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  — Michael Robuck, Senior Editor, CED

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• Nielsen discloses a universe glitch and inflated coverage ratings for 20 networks, reports MediaPost.

• Nielsen to make "Live-Plus 3" the standard for local TV advertising buys, reports MediaPost.

Company: Invidi Technologies
Headquarters: Princeton, N.J.
CEO: David M. Downey
URL: www.invidi.com

Claim to fame: Invidi provides the only truly addressable targeted TV advertising and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level.

Recent news of note: Motorola's vencap arm, Motorola Ventures, made a strategic investment in Invidi. The amount of the investment was not disclosed.