Facebook already offers targeting, delivery and conversion measurement across devices. With the company's new cross-device report, Facebook said that advertisers will now able to view the devices on which people see ads and the devices on which conversions subsequently occur.
And then there were two. Just prior to Thursday's launch of the SEC Network, Mediacom Communications announced it had reached a carriage agreement with ESPN, which left Cablevision and Verizon FiOS as the remaining large service providers without SEC Network deals. With the deal, Mediacom subscribers, which include viewers in seven SEC states, joined more than 90 million homes across the nation that have access to the SEC Network.
Time Warner Cable and Bright House Networks can now offer up more TV Everywhere video content from NBCUniversal’s broadcast and cable networks to their subscribers. Time Warner Cable and Bright House authenticated subscribers now have access to live and on demand content from NBCUniversal’s suite of cable networks including USA Network, Syfy, Telemundo, Bravo, Oxygen, CNBC, MSNBC, NBC Sports Network, and Golf Channel.
Conviva announced this morning that it had signed a deal with EchoStar Technologies to use its video optimization platform on Dish Network’s IP-based Dish Anywhere and DishWorld services. Dish Network will use Conviva’s Intelligent Control Platform to help ensure high-quality streaming delivery for Dish Anywhere and DishWorld.
How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.
We hear talk of “cord cutters” and “cord nevers,” but the bottom line is that people actually like TV, with individual TV shows being a big part of people’s lives, regardless if it comes from traditional cable or an OTT source. So consumers are forming their loyalties to programming, not providers.
Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.
A CBS survey of 700 people in the U.S. with Internet and television connections last year found that 28 percent said they're watching more television than they did a year ago. That may not seem like much, but there's a long history of people saying they are watching, or plan to watch, less TV — even as Nielsen measurements proved the opposite is true. In other words, liking television is becoming more socially acceptable.
After announcing a TV Everywhere deal last month, RCN said it had significantly expanded the number of available VOD choices from Showtime. Authenticated RCN subscribers now have access to “10 times” the number of programming from Showtime On Demand.
With the clock ticking down on the SEC Network’s launch on Aug. 14, Charter Communications reached an agreement with ESPN to carry the network. With the recent additions of DirecTV, Suddenlink Communications, WOW! and Cable One, pretty much all of the dominos have fallen for SEC Network carriage agreements with the exception of Verizon FiOS.
The NCTC announced a comprehensive multi-year distribution agreement to deliver The Walt Disney Company’s lineup of sports, news and entertainment content to participating NCTC members’ customers across TVs, computers, smartphones, tablets, gaming consoles and connected devices.
The company will deemphasize hardware development in favor of software products. RGB execs declined to comment on reports of a layoff of nearly one-third of its employees, other than to say that any reduction in workforce will not impact the company’s strategy.
Bright House Networks is now offering residential subscribers in its Central Florida and Tampa Bay areas a new service that was designed to eliminate Wi-Fi “dead zones” in homes. The service, which is called “Echo,” is able to expand Wi-Fi into areas of a home that previously had trouble receiving the signals.
DirecTV on Thursday reported profit that rose by 22 percent in its second quarter, helped by demand for World Cup soccer game coverage, and topped analysts' expectations. The El Segundo, California-based company said earnings increased to $806 million, or $1.59 per share, from $660 million, or $1.18 per share, in the same quarter a year earlier.
Verizon Digital Media Services and thePlatform have combined the former’s suite of video services and the latter’s mpx video-management system to form a system they say performs everything from content management to multi-screen delivery.
The MSO has adopted BlackArrow’s solution to manage the execution of dynamic ad insertion in its on-demand services. Programmers working through Canoe can connect with industry-standard DAI systems, including the BlackArrow advertising platform installed by BHN.
The results are in for Comcast’s first-ever The People’s hotlist voting campaign, which allowed Xfinity subscribers to vote for their favorite summer movies and shows on Comcast’s VOD platform. According to a blog post by Andy Hunter, vice president, programming for Comcast Cable, more than 20 million votes were cast by customers each time they watched their favorite summertime movies and TV shows.
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Vubiquity will open the virtual doors to its digital storefront at next week’s Independent Show in Kansas City, Mo. The Vubiquity Digital Storefront allows cable operators to offer a range of multi-platform video services, including linear TV streaming, SVOD, electronic sell-through (EST) and support for the Ultraviolet digital rights locker system.
Leaders at the FX network are trying something new: They're no longer talking publicly about how their programs do on opening night, believing those numbers don't accurately reflect how many people see their shows. Instead, they're waiting a few days to see how many people catch up via time shifting.
Cable pioneer Service Electric TV and Communications picked Arris to enable its whole home DVR platform that streams live and recorded content throughout the home and on the go. Service Electric is using Arris’ Whole Home Media platform, and its subscribers also have the option to buy the Sling-media based Arris MS400 Media Streamer in order to stream live and DVR content to their mobile devices.
Rovi has tabbed Omar Javaid as its senior vice president of discovery. As head of the newly created discovery business group, Javaid is responsible for Rovi’s discovery product offerings from concept to customer delivery and oversees multiple areas across the group – from engineering, architecture and user experience to product lifecycle management (PLM), program management and product marketing.
Apple's growth prospects are looking brighter as anticipation builds for the upcoming release of the next iPhone, a model that is expected to cater to consumers yearning for a bigger screen. The latest evidence of Apple's mounting momentum emerged Tuesday with the release of the company's fiscal third-quarter report.
Tier 2 and Tier 3 network operators are heading to Kansas City to learn the latest about TV everywhere, the migration to IP, and customer experience management, but programming issues are likely to be top of mind. “I can say unequivocally that this year, 2014, is the most significant year we’ve ever had from a programming contract standpoint,” said Frank Hughes, SVP of Member Services at NCTC.
DAI allows network operators to deliver targeted, addressable ads. It is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. WOW, for example, is heading into a trial of the technology soon.