Cable has steadily pursued dynamic ad insertion (DAI) to achieve better ad targeting and monetization. There have been learning moments along the way as vendors and operators have worked to make DAI a reality in different ways. One key learning that has come from this initial work is that the next phase of DAI needs to be built on campaign management systems (CMSs).
Thomson Video Networks' ViBE VS7000 multi-screen video platform has been enhanced with new features, SeaChange demonstrated the latest innovations of its Nucleus soft box gateway, and Volicon’s loudness monitoring and logging solution is now available on its Observer Scout platform.
The expanded VOD offerings can be delivered to traditional set-top boxes, as well as tablets, PCs and smartphones, using Alcatel-Lucent’s Velocix CDN technology and Concurrent’s MediaHawk Unified Origin and TV-VOD edge servers. The new TV Everywhere architecture has been put through its paces via a trial with a large cable MSO.
The TransAct Encoder/Transcoder, which is integrated with RGB’s existing TransAct Transcoder product line, offers the ability to ingest uncompressed SDI-sourced live content, as well as IP and file input, for live or on-demand IP video delivery to smartphones, tablets, PCs and connected TVs, as well as traditional set-top boxes.
The development of content delivery networks (CDNs) made it almost inevitable that IP content delivery would become a service, which in turn made it a near certainty that a business services company like IBM would enter the market. IBM has introduced a cloud platform for delivering content on behalf of CE firms.
Samsung will use Verimatrix’s security suite, including its VCAS security system and ViewRight client software, to protect content delivered to its Smart TVs. Video service apps that pay-TV operators build for Samsung Smart TVs will now be able to take advantage of ViewRight client security.
Coming on the heels of a successful trial run at the Olympics, Adobe Systems announced it has upgraded its Adobe Pass platform to its second version. Adobe put Adobe Pass 2.0 through its paces during the recent 2012 London Olympic Games, which served as a milestone for TV Everywhere services.
Midcontinent is serving its authenticated customers live streaming sports content from WatchESPN across various devices, and it plans on offering more Disney-related video content. Using the free WatchESPN app, Midcontinent subscribers can view live streaming from ESPN, ESPN2, ESPN3 and ESPNU on their Apple iOS and Android devices.
TiVo is preparing to hit the market with its retail transcoder/router that enables TiVo Premiere DVR users to distribute up to four simultaneous streams to Apple iOS devices. The TiVo Stream, announced earlier this year, will sell for $130 and will be available from TiVo on Sept. 6 and at Best Buy shortly thereafter.
Video publishing company thePlatform has upgraded its mpx system to support video commerce across various devices on digital storefronts. The digital storefronts can help video providers and content owners monetize their premium video libraries by complementing pay walls, advertising or authenticated subscriptions.
AJK is the first cable operator in India to use a single headend to serve the full range of display devices – TV set-top boxes, connected TVs, PCs, tablets and mobile phones – according to Envivio. AJK’s service, called Reena TV, is targeting more than 200,000 customers for their digital service.
According to a study, revenues for video platforms that distribute video on behalf of media and entertainment companies, including cable and satellite distributors, will reach $2.1 billion this year and double to more than $4 billion by 2017.
Comcast’s programming deal with Walt Disney earlier this year continues to resonate with its customers. Comcast is now offering its authenticated subscribers live shows from Disney Channel, Disney Junior and Disney XD on its Xfinity.com/tv Web portal.
Time Warner Cable announced this morning that it has added live streaming from Fox News Channel and Fox Business Network to its TV Everywhere lineup. The video content is available to Time Warner Cable customers that subscribe to the two channels.
Carlson announced a new antenna specifically designed to support the use of white-space spectrum. The company’s new omnidirectional base station antenna provides high gain across the entire UHF spectrum, which will help improve overall performance of white space transmissions.
Concurrent landed a deal with J:Com, which is Japan’s largest cable operator, to help deliver TV Everywhere services to multiple devices. J:Com (Jupiter Communications) has deployed Concurrent’s MediaHawk VX to serve up multi-screen VOD services to mobile devices and PCs.
The company claims the latest version of its transcoding software can improve transcoding speed by up to 35 percent. Envivio introduced a new version of its on-demand transcoding software that the company’s own testing indicates an improvement of up to 35 percent in file-to-file transcoding speed, as compared to competing platforms that require hardware acceleration.
Ericsson is on the verge of hitting the market with a new HEVC/H.265 encoder for the delivery of live and linear TV over mobile networks to mobile devices. The device, based on the H.265 proposed standard, nearly doubles compression rates, making it especially desirable for transmission of video on LTE networks, where bandwidth is an even more limited resource than elsewhere.
Harmonic has a new version of its integrated media server, this one including solid-state disk (SSD) storage. Otherwise, the Spectrum MediaDeck 7000 SSD four-channel media server is essentially the same system as the MediaDeck 7000.
Alaskan telecommunications company GCI announced that it is going with TiVo for its next-generation whole-home TV platform. It will start deploying TiVo’s platform this year before offering it across its entire footprint next year. GCI will rely on TiVo to enable its whole-home platform.
TV Everywhere services are poised to hit the mainstream, according to a recent study by Infonetics Research. With the increased competition from telcos, satellite providers and over-the-top offerings, cable operators can reduce subscriber churn by offering TV Everywhere services to various devices.
SeaChange International and TiVo’s video-on-demand (VOD) system, originally released to work on Motorola-based networks, is now also available for Cisco-based networks. SeaChange and TiVo have also added some new features to the system, called Cardio. Separately, TiVo’s new Premiere 4 incorporates four digital tuners to record up to four programs simultaneously.
“Switching is easy, oh it’s essential. And you know, when you flick it, you can start a new episode.”
The march of technology continues to accelerate, and we must respond. The response has to be: Feed the screens.