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The Lead

November / December 2014

December 2, 2014 8:26 pm | by CED | Digital Editions | Comments

In this issue, we profile Sherita Ceaser, the recipient of the 2014 Women In Technology Award. CED editors attended the 2014 Cable-Tec Expo, caught up on keynotes, sampled the seminars, and sat through the sessions to bring you a comprehensive overview of the technologies that are driving progress in the cable industry. Contributed articles address managing networks – one looks at smart home networks, the other at the cloud.

Virgin Media unifies DAI across multiple services

December 2, 2014 12:36 pm | by Brian Santo | News | Comments

BlackArrow scored its first big contract outside North America, working with Virgin Media to...

Denhart steps down as CEO at BlackArrow

November 25, 2014 7:16 pm | by Brian Santo | News | Comments

BlackArrow’s Dean Denhart is stepping down as the company’s chief executive officer. He’d held...

Building A Converged Video Architecture: A Panacea for Multi-platform Woes

November 25, 2014 5:54 pm | by Les Carter, vice president/chief architect, BlackArrow | Articles | Comments

A scalable converged video architecture lets the pay-TV service provider rise above the...

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AT&T dangles prospect of Shop While You Watch app

November 24, 2014 1:10 pm | by Editor | Blogs | Comments

The idea has been kicking around for years: give viewers the ability to buy whatever they see on their screens being worn, used, eaten, or in any other way displayed. AT&T is considering doing that for U-verse. AT&T is calling the concept Shop While You Watch, and it seems to be floating the idea to see if anyone will bite.

Tablets increasingly used to watch linear TV

November 13, 2014 12:28 pm | by Brian Santo | News | Comments

Infographic: More and more people are using their tablets for viewing linear content. Ad placement (and viewing) in broadband content is increasing significantly. That's true not only of long-form content but also of short-form content  and everything in between.

Imagine picks up OpenTV's ad platform

October 31, 2014 1:11 pm | by Brian Santo | News | Comments

Imagine said the acquired products will be supported alongside Imagine Communications’ existing advertising business systems offerings while providing a foundation for future developments that include linear, online, OTT and programmatic business models for TV and radio.

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Rentrak buying Kantar's U.S. operations for $98M

October 9, 2014 1:46 pm | by Brian Santo | News | Comments

The purchase includes Kantar Media’s customer contracts and customer relationships involved in U.S. television measurement. No Kantar Media TV measurement or global development capabilities outside of the United States are affected by this transaction.

This Technology standardizes SCTE-35 signals

September 23, 2014 12:30 pm | by Brian Santo | News | Comments

This Technology announced Congruity Intelligent Signal Processor (iSP) for efficient management of SCTE-35 cues across all delivery platforms. The latest addition to This Technology's portfolio features cloud-based software that normalizes the wide variances of SCTE-35 messages MVPDs receive from programmers.

Nielsen Catalina to use FourthWall viewer data

August 19, 2014 1:40 pm | by Brian Santo | News | Comments

The company links advertising with retail sales by integrating data from Nielsen with shopper data from over 70M households.  With access to FourthWall Media’s TV viewing data, NCS is expanding the size of its dataset. FourthWall gathers data on 1.4M households.

Black Arrow aims at ad exhaustion

August 19, 2014 1:14 pm | by Brian Santo | News | Comments

There really aren’t enough advertisers with enough different targeted ads, which means some viewers often see the same ad over and over. BlackArrow has addressed the issue by adding support for audience-based frequency capping in its Advanced Advertising System.

New Facebook tracking aimed at helping advertisers understand mobile habits

August 15, 2014 1:22 pm | by Andrew Berg, Wireless Week | News | Comments

Facebook already offers targeting, delivery and conversion measurement across devices. With the company's new cross-device report, Facebook said that advertisers will now able to view the devices on which people see ads and the devices on which conversions subsequently occur. 

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Delivering Profitable Multi-screen: What You Need to Know About Manifest Manipulation

August 13, 2014 12:17 am | by Duncan Potter, product and regional marketing, Arris | Articles | Comments

How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.

Engagement Driving A Resurgence In Multi-Screen Advertising

August 12, 2014 11:45 pm | by Craig Kuhl, contributing editor | Articles | Comments

Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.

CenturyLink extends agreement with Viamedia

July 28, 2014 1:38 pm | by Brian Santo | News | Comments

CenturyLink has extended its agreement with Viamedia to include its three most recent IPTV markets: Phoenix; Omaha, Neb.; and Colorado Springs, Colo. CenturyLink had been offering its Prism IPTV service, based on Ericsson’s MediaRoom technology, in seven other markets.

BHN starts VOD ad insertion with BlackArrow system

July 28, 2014 12:35 pm | by Brian Santo | News | Comments

The MSO has adopted BlackArrow’s solution to manage the execution of dynamic ad insertion in its on-demand services. Programmers working through Canoe can connect with industry-standard DAI systems, including the BlackArrow advertising platform installed by BHN.

Digital ad insertion coming into reach for all

July 22, 2014 6:09 pm | by Craig Kuhl, contributing editor | News | Comments

DAI allows network operators to deliver targeted, addressable ads. It is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. WOW, for example, is heading into a trial of the technology soon.

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Vendor CTOs: abstract expressionism

June 27, 2014 12:31 am | Articles | Comments

If you want to know what is going on in technology, from macro trends to specific innovations, and how they interrelate, CTOs are the people to talk to. Thexton, Ferris, Reynolds, Carlucci, and Brockman on the joys of virtualization, the cloud, and software defined networking.

New Products: Envivio, RGB Networks

June 26, 2014 8:45 pm | by CED | Articles | Comments

Envivio introduced a new multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression using its Muse encoding software. | RGB Networks recently launched its CloudXstream ad insertion for multi-screen (AIM) and network DVR.

Pirate sites use subterfuge to nab legit advertising

June 3, 2014 1:24 pm | by The Associated Press | News | Comments

Movie and music piracy web operations are thriving by using deceptive practices to lure legitimate advertising from companies like Comcast, Google, Microsoft, Walmart and Ford, often concealing their illicit activities so advertising brands remain unaware.

Online video: $5 billion worth of dirty little secrets

June 2, 2014 2:06 pm | by Chris Hock, senior vice president, business development and marketing, BlackArrow | Articles | Comments

While online video advertising continues a very aggressive and impressive growth trajectory, some folks are starting to dig in to what exactly they are getting with those impressions, and the story is not looking quite as rosy as perhaps everyone thought. (Contributed article.)

This Technology enhances DAI system

April 30, 2014 11:23 am | by Brian Santo | News | Comments

TV Everywhere and multi-screen delivery make managing ad insertion increasingly complicated. This Technology has enhanced its digital ad insertion (DAI) system with a set of new capabilities that makes it easier for programmers and network operators to manage the ad insertion process.

SeaChange, Invidi, ally on universal ad insertion system

April 28, 2014 2:23 pm | by Brian Santo | News | Comments

The two companies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams.

Verizon's mobile ad program to add in PC web data

April 28, 2014 2:19 pm | by Ben Munson, Wireless Week | News | Comments

Verizon alerted customers it’s “enhancing” it Relevant Mobile Advertising program to incorporate information gathered from desktop and laptop Internet habits. The company will assign registered users an “anonymous, unique identifier” that will gather information about what websites the user visits on their desktop or laptop.

Harmonic allies with Adobe for multi-screen ad insertion

April 4, 2014 1:26 pm | by Brian Santo | News | Comments

Harmonic’s multiscreen transcoding and delivery system now supports workflows compatible with Adobe Primetime's ad insertion capabilities. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web. 

Cox Media takes geographic-based ads for a trial spin

March 26, 2014 12:46 pm | by Mike Robuck | News | Comments

Working with Invidi Technologies, Cox Media has started addressable advertising trials that target viewers by their geographic locations. The two companies said they have entered into an “exploratory agreement” to measure the effectiveness of addressable advertising delivered according to specific viewer geographic, demographic, and other pre-determined viewer qualifiers.

Charter Media to cut ribbon on new production facility in Wis.

March 25, 2014 11:35 am | by Mike Robuck | News | Comments

On Thursday Charter Media will open the doors on its new production facility in Madison, Wis. To mark the occasion, Charter will host a ribbon-cutting ceremony with the Madison Chamber of Commerce. Charter Media is the sales division of Charter Communications.

In the media: Comcast to buy FreeWheel

March 3, 2014 1:18 pm | by Brian Santo | News | Comments

The reported price is $320 million. Where many ad insertion systems tend to focus on the delivery of ads that are appropriate for subscribers, Freewheel gives MVPDs like Comcast the ability to control who can sell ads into their content. Freewheel has associated tools for managing the financial aspects of the ad streaming business. 

Media strategists ready to target voters, 1 television at a time

February 18, 2014 12:24 pm | by Associated Press | News | Comments

Welcome to addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes. Eearlier this year, DirecTV and Dish Network announced a partnership that would allow political clients to reach into about 20 million households by matching up customers' identities with their satellite receive.

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