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The Lead

CenturyLink extends agreement with Viamedia

July 28, 2014 1:38 pm | by Brian Santo | News | Comments

CenturyLink has extended its agreement with Viamedia to include its three most recent IPTV markets: Phoenix; Omaha, Neb.; and Colorado Springs, Colo. CenturyLink had been offering its Prism IPTV service, based on Ericsson’s MediaRoom technology, in seven other markets.

BHN starts VOD ad insertion with BlackArrow system

July 28, 2014 12:35 pm | by Brian Santo | News | Comments

The MSO has adopted BlackArrow’s solution to manage the execution of dynamic...

Digital ad insertion coming into reach for all

July 22, 2014 6:09 pm | by Craig Kuhl, contributing editor | News | Comments

DAI allows network operators to deliver targeted, addressable ads. It is becoming more common,...

Vendor CTOs: abstract expressionism

June 27, 2014 12:31 am | Articles | Comments

If you want to know what is going on in technology, from macro trends to specific innovations,...

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New Products: Envivio, RGB Networks

June 26, 2014 8:45 pm | by CED | Articles | Comments

Envivio introduced a new multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression using its Muse encoding software. | RGB Networks recently launched its CloudXstream ad insertion for multi-screen (AIM) and network DVR.

Pirate sites use subterfuge to nab legit advertising

June 3, 2014 1:24 pm | by The Associated Press | News | Comments

Movie and music piracy web operations are thriving by using deceptive practices to lure legitimate advertising from companies like Comcast, Google, Microsoft, Walmart and Ford, often concealing their illicit activities so advertising brands remain unaware.

Online video: $5 billion worth of dirty little secrets

June 2, 2014 2:06 pm | by Chris Hock, senior vice president, business development and marketing, BlackArrow | Articles | Comments

While online video advertising continues a very aggressive and impressive growth trajectory, some folks are starting to dig in to what exactly they are getting with those impressions, and the story is not looking quite as rosy as perhaps everyone thought. (Contributed article.)

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This Technology enhances DAI system

April 30, 2014 11:23 am | by Brian Santo | News | Comments

TV Everywhere and multi-screen delivery make managing ad insertion increasingly complicated. This Technology has enhanced its digital ad insertion (DAI) system with a set of new capabilities that makes it easier for programmers and network operators to manage the ad insertion process.

SeaChange, Invidi, ally on universal ad insertion system

April 28, 2014 2:23 pm | by Brian Santo | News | Comments

The two companies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams.

Verizon's mobile ad program to add in PC web data

April 28, 2014 2:19 pm | by Ben Munson, Wireless Week | News | Comments

Verizon alerted customers it’s “enhancing” it Relevant Mobile Advertising program to incorporate information gathered from desktop and laptop Internet habits. The company will assign registered users an “anonymous, unique identifier” that will gather information about what websites the user visits on their desktop or laptop.

Harmonic allies with Adobe for multi-screen ad insertion

April 4, 2014 1:26 pm | by Brian Santo | News | Comments

Harmonic’s multiscreen transcoding and delivery system now supports workflows compatible with Adobe Primetime's ad insertion capabilities. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web. 

Cox Media takes geographic-based ads for a trial spin

March 26, 2014 12:46 pm | by Mike Robuck | News | Comments

Working with Invidi Technologies, Cox Media has started addressable advertising trials that target viewers by their geographic locations. The two companies said they have entered into an “exploratory agreement” to measure the effectiveness of addressable advertising delivered according to specific viewer geographic, demographic, and other pre-determined viewer qualifiers.

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Charter Media to cut ribbon on new production facility in Wis.

March 25, 2014 11:35 am | by Mike Robuck | News | Comments

On Thursday Charter Media will open the doors on its new production facility in Madison, Wis. To mark the occasion, Charter will host a ribbon-cutting ceremony with the Madison Chamber of Commerce. Charter Media is the sales division of Charter Communications.

In the media: Comcast to buy FreeWheel

March 3, 2014 1:18 pm | by Brian Santo | News | Comments

The reported price is $320 million. Where many ad insertion systems tend to focus on the delivery of ads that are appropriate for subscribers, Freewheel gives MVPDs like Comcast the ability to control who can sell ads into their content. Freewheel has associated tools for managing the financial aspects of the ad streaming business. 

Media strategists ready to target voters, 1 television at a time

February 18, 2014 12:24 pm | by Associated Press | News | Comments

Welcome to addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes. Eearlier this year, DirecTV and Dish Network announced a partnership that would allow political clients to reach into about 20 million households by matching up customers' identities with their satellite receive.

The Broadband 50

February 13, 2014 8:17 pm | by CED | Articles | Comments

Technologies are being introduced and are evolving at break-neck speeds. Everybody has their fingers in everyone else’s pies. Competitors pop up, fall by the wayside, morph into allies. We not only figured out what the most important trends, technologies, companies, and people are today, but also ranked them in order of importance. Voila: the 2014 edition of the Broadband 50. Enjoy.

Brightcove enables Chromecast app developers to add ads

February 12, 2014 12:34 pm | by Brian Santo | News | Comments

Using technology from recently acquired Unicorn Media, the company can now enable content providers who are developing apps for Google Chromecast to dynamically insert ads in their content streams. Ads can be delivered on a personalized basis.

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In Perspective: Diminishing returns

February 11, 2014 7:31 pm | by Brian Santo | Articles | Comments

Targeted advertising? Consider recommendation engines. No matter how sophisticated your slice-and-dice process, there are only so many things to recommend, and ultimately you’re left with 50 paths to “Surf Nazis Must Die.” The process works, but only to a point.

Cogeco cable offers geolocational advertising

February 11, 2014 1:35 pm | by Brian Santo | News | Comments

The MSO has installed Invidi’s Advatar addressable advertising platform to accomplish geo-specific content delivery. Capital Networks is managing the ad insertion operation for the Advatar system. The ads are customized for Cogeco subscribers viewing programming from TV station CHCH on Cogeco's system.

Nielsen connects local ratings with consumers’ purchases

February 10, 2014 12:18 pm | by Mike Robuck | News | Comments

This morning Nielsen announced the launch of its Local Buyer Reach service, which links local TV stations’ viewing information with actual consumer transactions. The service works across more than 40 buyer categories, including automotive, retail shopping, quick-service restaurants, and grocery stores.

Canoe certifies This Technology's MetaMore

February 6, 2014 1:23 pm | by Brian Santo | News | Comments

Canoe’s certification assures programmers that they can use This Technology’s cloud-based metadata asset management system to efficiently create and distribute information about video assets for VOD and advanced advertising. The result is streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.

Comcast adds video subs in Q4; Cox kicks tires on X1

January 28, 2014 12:42 pm | by Mike Robuck | News | Comments

In its first quarterly gain of basic video subscribers in six and half years, Comcast announced this morning that it had added 43,000 video subscribers in the fourth quarter. Comcast’s robust fourth quarter earnings came on the heels of rumors that it was in talks with Charter Communications to divide up Time Warner Cable.

NBCU/Comcast tee up deal with 49ers, Levi’s Stadium

January 23, 2014 12:20 pm | by Mike Robuck | News | Comments

Comcast and NBCUniversal have struck a wide-ranging, 10-year deal with the San Francisco 49ers to provide a range of services at the new Levi’s Stadium. Hooking up professional sports stadiums with its Ethernet and Wi-Fi services is nothing for new Comcast, but the deal with the 49ers also included programming elements as well. 

Simulmedia, FourthWall refine targeted ad system

January 22, 2014 12:43 pm | by Brian Santo | News | Comments

Simulmedia expects to improve its targeted advertising by including FourthWall’s full daily feed of anonymous, second-by-second, TV viewing data from more than 2 million U.S. homes. Simulmedia said it will match FourthWall’s viewing data to household purchase data.

ActiveVideo looks to scale interactive ads in cloud

January 6, 2014 12:35 pm | by Mike Robuck | News | Comments

Using HTML5, ActiveVideo has updated its CloudTV software platform to provide cable operators and online video providers the ability to deliver web-style interactive TV ads at scale and with increased simplicity. The key to ActiveVideo’s CloudTV Adcast platform is that it can render the ads in the cloud across legacy set-top boxes as well as in a wide range of IP devices.

Arris ties in to leading recommendation engines

December 19, 2013 1:26 pm | by Brian Santo | News | Comments

The company said it has integrated its Merchandiser content marketing solution with content recommendation platforms from ThinkAnalytics, Digitalsmiths, and other vendors. Service providers can enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts.

RFI issued for binding EIDR data to video, ads

December 17, 2013 1:31 pm | by Brian Santo | News | Comments

The media industry currently has no open, uniform method of content identification that survives compression and distribution through the supply chain. Putting such an identification method in place is a critical next step toward the establishment of an interoperable standard for all professional video content that can be used throughout the entire media ecosystem.

Comcast Spotlight partners with Rhiza for multi-screen ad recommendations

December 17, 2013 12:32 pm | by Mike Robuck | News | Comments

Comcast Spotlight has partnered with Rhiza to create customizable, multi-screen ad recommendations for Spotlight’s local, regional and national clients. Comcast Spotlight, the advertising sales division of Comcast, is using the Rhiza for Media platform, which is a web-based research and sales software offering. 

Ensequence signs two for interactive ad service

December 11, 2013 1:00 pm | by Brian Santo | News | Comments

AMC Networks, and ReelzChannel have both signed up to use the interactive advertising platform developed by Ensequence. Ensequence’s AdConneqt+ enables national advertisers to include interactive features in 30-second ads. The first interactive capability to be offered early next year will be RFIs.

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