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The Lead

Harmonic allies with Adobe for multi-screen ad insertion

April 4, 2014 1:26 pm | by Brian Santo | News | Comments

Harmonic’s multiscreen transcoding and delivery system now supports workflows compatible with Adobe Primetime's ad insertion capabilities. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web. 

Cox Media takes geographic-based ads for a trial spin

March 26, 2014 12:46 pm | by Mike Robuck | News | Comments

Working with Invidi Technologies, Cox Media has started addressable advertising trials that...

Charter Media to cut ribbon on new production facility in Wis.

March 25, 2014 11:35 am | by Mike Robuck | News | Comments

On Thursday Charter Media will open the doors on its new production facility in Madison, Wis. To...

In the media: Comcast to buy FreeWheel

March 3, 2014 1:18 pm | by Brian Santo | News | Comments

The reported price is $320 million. Where many ad insertion systems tend to focus on the...

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Media strategists ready to target voters, 1 television at a time

February 18, 2014 12:24 pm | by Associated Press | News | Comments

Welcome to addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes. Eearlier this year, DirecTV and Dish Network announced a partnership that would allow political clients to reach into about 20 million households by matching up customers' identities with their satellite receive.

The Broadband 50

February 13, 2014 8:17 pm | by CED | Articles | Comments

Technologies are being introduced and are evolving at break-neck speeds. Everybody has their fingers in everyone else’s pies. Competitors pop up, fall by the wayside, morph into allies. We not only figured out what the most important trends, technologies, companies, and people are today, but also ranked them in order of importance. Voila: the 2014 edition of the Broadband 50. Enjoy.

Brightcove enables Chromecast app developers to add ads

February 12, 2014 12:34 pm | by Brian Santo | News | Comments

Using technology from recently acquired Unicorn Media, the company can now enable content providers who are developing apps for Google Chromecast to dynamically insert ads in their content streams. Ads can be delivered on a personalized basis.

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In Perspective: Diminishing returns

February 11, 2014 7:31 pm | by Brian Santo | Articles | Comments

Targeted advertising? Consider recommendation engines. No matter how sophisticated your slice-and-dice process, there are only so many things to recommend, and ultimately you’re left with 50 paths to “Surf Nazis Must Die.” The process works, but only to a point.

Cogeco cable offers geolocational advertising

February 11, 2014 1:35 pm | by Brian Santo | News | Comments

The MSO has installed Invidi’s Advatar addressable advertising platform to accomplish geo-specific content delivery. Capital Networks is managing the ad insertion operation for the Advatar system. The ads are customized for Cogeco subscribers viewing programming from TV station CHCH on Cogeco's system.

Nielsen connects local ratings with consumers’ purchases

February 10, 2014 12:18 pm | by Mike Robuck | News | Comments

This morning Nielsen announced the launch of its Local Buyer Reach service, which links local TV stations’ viewing information with actual consumer transactions. The service works across more than 40 buyer categories, including automotive, retail shopping, quick-service restaurants, and grocery stores.

Canoe certifies This Technology's MetaMore

February 6, 2014 1:23 pm | by Brian Santo | News | Comments

Canoe’s certification assures programmers that they can use This Technology’s cloud-based metadata asset management system to efficiently create and distribute information about video assets for VOD and advanced advertising. The result is streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.

Comcast adds video subs in Q4; Cox kicks tires on X1

January 28, 2014 12:42 pm | by Mike Robuck | News | Comments

In its first quarterly gain of basic video subscribers in six and half years, Comcast announced this morning that it had added 43,000 video subscribers in the fourth quarter. Comcast’s robust fourth quarter earnings came on the heels of rumors that it was in talks with Charter Communications to divide up Time Warner Cable.

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NBCU/Comcast tee up deal with 49ers, Levi’s Stadium

January 23, 2014 12:20 pm | by Mike Robuck | News | Comments

Comcast and NBCUniversal have struck a wide-ranging, 10-year deal with the San Francisco 49ers to provide a range of services at the new Levi’s Stadium. Hooking up professional sports stadiums with its Ethernet and Wi-Fi services is nothing for new Comcast, but the deal with the 49ers also included programming elements as well. 

Simulmedia, FourthWall refine targeted ad system

January 22, 2014 12:43 pm | by Brian Santo | News | Comments

Simulmedia expects to improve its targeted advertising by including FourthWall’s full daily feed of anonymous, second-by-second, TV viewing data from more than 2 million U.S. homes. Simulmedia said it will match FourthWall’s viewing data to household purchase data.

ActiveVideo looks to scale interactive ads in cloud

January 6, 2014 12:35 pm | by Mike Robuck | News | Comments

Using HTML5, ActiveVideo has updated its CloudTV software platform to provide cable operators and online video providers the ability to deliver web-style interactive TV ads at scale and with increased simplicity. The key to ActiveVideo’s CloudTV Adcast platform is that it can render the ads in the cloud across legacy set-top boxes as well as in a wide range of IP devices.

Arris ties in to leading recommendation engines

December 19, 2013 1:26 pm | by Brian Santo | News | Comments

The company said it has integrated its Merchandiser content marketing solution with content recommendation platforms from ThinkAnalytics, Digitalsmiths, and other vendors. Service providers can enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts.

RFI issued for binding EIDR data to video, ads

December 17, 2013 1:31 pm | by Brian Santo | News | Comments

The media industry currently has no open, uniform method of content identification that survives compression and distribution through the supply chain. Putting such an identification method in place is a critical next step toward the establishment of an interoperable standard for all professional video content that can be used throughout the entire media ecosystem.

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Comcast Spotlight partners with Rhiza for multi-screen ad recommendations

December 17, 2013 12:32 pm | by Mike Robuck | News | Comments

Comcast Spotlight has partnered with Rhiza to create customizable, multi-screen ad recommendations for Spotlight’s local, regional and national clients. Comcast Spotlight, the advertising sales division of Comcast, is using the Rhiza for Media platform, which is a web-based research and sales software offering. 

Ensequence signs two for interactive ad service

December 11, 2013 1:00 pm | by Brian Santo | News | Comments

AMC Networks, and ReelzChannel have both signed up to use the interactive advertising platform developed by Ensequence. Ensequence’s AdConneqt+ enables national advertisers to include interactive features in 30-second ads. The first interactive capability to be offered early next year will be RFIs.

Cable One’s McKenna to retire

December 11, 2013 12:55 pm | by Mike Robuck | News | Comments

After nearly 19 years with Cable One, Jerry McKenna will retire from his role as senior vice president-chief sales and marketing officer at the end of the month. McKenna joined Cable One in 1994 as vice president-strategic marketing before being named senior vice president-chief sales and marketing officer five years ago.

Comcast Wholesale tabs Porch as VP & GM of AdDelivery

December 5, 2013 12:48 pm | by Mike Robuck | News | Comments

Todd Porch, who has overseen digital advertising efforts at Yahoo, Nexstar and Broadcast.com, has been named vice president and general manager of Comcast Wholesale’s AdDelivery service. Prior to his appointment to the Comcast Wholesale senior leadership team, Porch spent four years as executive director of the 250-member advertising operations and account management unit at Yahoo.

Comcast testing full ad loads for on-demand shows 


December 4, 2013 12:46 pm | by Associated Press | News | Comments

Pay TV customers who are used to watching fewer ads on on-demand shows may have to put up with longer commercial breaks. Comcast Corp., the nation's largest cable TV provider, says it is testing out a system with its NBCUniversal subsidiary to use full commercial loads on older episodes — while disabling fast-forwarding of ads — if consumers watch them within three days after a new episode airs.

Ericsson, BlackArrow forge alliance

November 12, 2013 1:00 pm | by Brian Santo | News | Comments

Pay TV companies are leaving money on the table. Content providers and pay TV service providers require a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, and they are interested in getting that sooner rather than later.

Deutsch LA picks Comcast AdDelivery for TV commercial distribution

November 7, 2013 12:35 pm | by Mike Robuck | News | Comments

Deutsch LA is serving up commercials for several clients via Comcast AdDelivery, the latter of which is a business unit of Comcast Wholesale. Deutsch LA, which is an interpublic company, is initially using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.

Google stock crosses $1,000 mark after earnings

October 18, 2013 12:51 pm | by Associated Press | News | Comments

Strong third-quarter results have sent Google shares past the $1,000 mark for the first time. Shortly after the markets opened Friday, Google Inc. shares jumped more than 12 percent to $1,002. The stock had never before surpassed $928 in regular market trading since Google went public at $85 per share nine years ago.

Demystifying Technology: Manifest Manipulation in Multi-screen Delivery

October 17, 2013 3:39 pm | by CED | Videos | Comments

CED Editor-in-Chief Brian Santo discusses ad insertion in a multi-stream environment. Multi-screen ad insertion always relies on creating a manifest, and there are several ways to do that, but one method  gives service providers all the tools they need to do the job.

Suddenlink cues up iTV in Texas

October 17, 2013 1:34 pm | by Mike Robuck | News | Comments

Suddenlink Communications is now offering interactive TV (iTV) services in the Texas communities of Tyler and Bryan-College Station. Among other features, advertisers in those areas can now superimpose special offers onto TV screens or subscribers can telescope into a commercial with their remote controls for more information.

Arris, Seawell combo on multi-screen ad delivery

October 17, 2013 1:23 pm | by Brian Santo | News | Comments

Arris Group and SeaWell Networks have integrated the former’s SkyVision ad insertion platform and the latter’s IP session delivery controller to enable the delivery of localized, session-oriented advertisements and programming at the home network level.

Comcast Ventures leads $20m investment in SundaySky

October 15, 2013 12:38 pm | by Mike Robuck | News | Comments

SundaySky, an Israel-based provider of personalized ads for online brands, announced this morning that it had raised $20 million in Series C funding. Comcast Ventures led the funding round for SundaySky while Liberty Global Ventures, Vintage Investment Partners and existing investors Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners also took part.

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