Google's policy of openness seems to permeate everything it does.
Greystripe is using its relationship with parent company ValueClick to up the ante in the mobile ad network space.
Why did bundle integration seem to stop with Caller ID on TV?
The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.
New software enables the MediaHawk server to place ads at just about any point in a VOD session.
New software gives the video monitoring system new capabilities, including CALM Act conformance.
BlackArrow notched a big customer win for its dynamic ad insertion (DAI) in VOD platform with Rogers Communications.
Interactive TV and middleware vendor Alticast has tapped cable industry veteran John Carlucci as its new chief technology officer for the Americas.
Liberty Global Ventures and Comcast Ventures stepped to the plate to lead an $11 million second round of financing for advertising enabler Integrate, led by Jeremy Bloom.
The turnstile for executives who have left Cablevision since late last year continued to spin with the news that David Kline has stepped down from his leadership position at Cablevision Media Sales.
The North Carolina Division of Tourism has forged a partnership with Time Warner Cable Media that will promote tourism across the state via on-demand long-form videos.
Advertisers and ad agencies have long yearned for a system that standardizes ratings across both TV and Internet ads, and Nielsen has launched its cross-platform advertising measurement service with GroupM.
A significant minority of fans refuse to wait three days, and instead visit illegal sites to watch CW shows.
Google is reportedly facing multiple investigations from the Federal Trade Commission over its business practices.
The city will install equipment from Ruckus Wireless, covering its business district.
Time Warner Cable Media launched a new brand, Enhanced iTV, and new targeting features for its iTV suite of services.
Time Warner Cable Media is the first cable operator to pick Nagra-OpenTV’s EclipsePlus/xG Billing offering, which is the vendor’s first module in its forthcoming line of next-generation advanced advertising products.
Cablevision announced that its advanced advertising platform has delivered nearly 4 billion impressions in the New York metropolitan market that it serves.
Itaas customers now have access not just to EBIF apps, but to an app authoring platform via icueTV.
There's a busy year ahead for Liao and CableLabs before he leaves in December.
The idea is to squeeze over-the-air television, which has few viewers, into a smaller slice of the airwaves.
Canoe Ventures is scuttling its interactive TV advertising platform to focus on video-on-demand and TV Everywhere dynamic ad insertion.
YouTube is enlisting Hollywood's help to reach a generation of viewers more familiar with smartphones than TV remotes.
Invidi Technologies has invited Chuck Davis, best known as the former chairman and CEO of movie site Fandango, to serve on the company's advisory board.
Comcast managed to accomplish what few had expected any cable company could accomplish in the competitive video era: It minimized subscriber defections to the point where customer loss was almost negligible.