Cable operators are by now very aware of the shifting landscape in content consumption and delivery technologies, as well as the potential changes this will drive in advertising on linear TV and IP-connected devices.
The company adds Web-based features for viewers watching baseball games with their tablets in their hand.
The operator bundles food and exercise videos to appeal to health-conscious viewers – and the advertisers that want to target that market.
In this year’s Roundtable, our participants talk about how the ongoing evolution of the HFC network is nowhere near complete, with years of technological innovations yet to come that will support any number of new services and features.
TV is already in the process of transforming from one-way broadcast to a community platform where viewers can interact not only with each other, but also with the content owners and the brands that advertise on TV.
With consumer revenues flattening, service providers are looking to the enterprise segment more than ever before to satisfy their growth and revenue goals.
The Internet search leader may need to win more trust based on the suspicions swirling around Google Drive, a new online storage service for personal documents, photos and other content.
While aggravation over the streaming/DVD split is abating, a looming problem is the rising cost of content licensing.
Google CEO Larry Page spent nearly an hour in a federal courtroom deflecting questions about his role in a copyright dispute over some of the technology in his company's Android software for smartphones.
Oracle began trying to convince a jury that Google's top executives have long known that they stole a key piece of technology to build the Android software that now powers more than 300 million smartphones and tablet computers.
Google reported an impressive $10.6 billion in revenue for the first quarter, up 24 percent over last year. The company also announced a stock split.
Charter Communications is setting the stage for interactive advertising by deploying FourthWall Media’s Ad Widgets in 800,000 digital homes across five markets.
Advanced advertising vendor BlackArrow has released new software that was designed to help cable operators work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.
The video processing specialist adds support for MPEG DASH and CALM Act compliance.
Microsoft strengthens its position against Internet rivals.
Google's policy of openness seems to permeate everything it does.
Greystripe is using its relationship with parent company ValueClick to up the ante in the mobile ad network space.
Why did bundle integration seem to stop with Caller ID on TV?
The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.
New software enables the MediaHawk server to place ads at just about any point in a VOD session.
New software gives the video monitoring system new capabilities, including CALM Act conformance.
BlackArrow notched a big customer win for its dynamic ad insertion (DAI) in VOD platform with Rogers Communications.
Interactive TV and middleware vendor Alticast has tapped cable industry veteran John Carlucci as its new chief technology officer for the Americas.
Liberty Global Ventures and Comcast Ventures stepped to the plate to lead an $11 million second round of financing for advertising enabler Integrate, led by Jeremy Bloom.