Yospace is also jumping into the cloud services space, hoping to stand out by virtue of being able to provide dynamic, live ad insertion. The Yospace CSM Cloud Network is geographically diverse, which it said means loads are balanced while ensuring that end users are serviced from the Yospace servers closest to them.
Cable has steadily pursued dynamic ad insertion (DAI) to achieve better ad targeting and monetization. There have been learning moments along the way as vendors and operators have worked to make DAI a reality in different ways. One key learning that has come from this initial work is that the next phase of DAI needs to be built on campaign management systems (CMSs).
Video publishing company thePlatform has upgraded its mpx system to support video commerce across various devices on digital storefronts. The digital storefronts can help video providers and content owners monetize their premium video libraries by complementing pay walls, advertising or authenticated subscriptions.
Rogers Communications announced it was plunking down $167 million to buy Score Media. Once the deal is finalized, Rogers will wholly own theScore Television Network and related assets, which will be a significant content boost to its existing Sportsnet assets.
The march of technology continues to accelerate, and we must respond. The response has to be: Feed the screens.
Several news items recently made me think about the technology involved with skipping commercials.
NBCUniversal delivered more than 100 million video streams during the recent London Olympic Games, and the almost across-the-board coverage of the events further underscored the value of TV Everywhere services.
Cablevision has hired Matt Lake as its senior vice president of branding and creative.
The new service is part of a $200 million plan to connect the subway to the outside world.
The mobile wallet is coming, and it could be closer than you think.
SeaChange International announced that former Comcast engineering executive Steve Craddock has joined its board of directors.
SeaChange announced that two more United States-based multiple system operators have signed on to use its Adrenalin back office software and client platform.
The MSO promises to start distributing IP-based gateways and set-tops beginning later this year.
Suddenlink Communications posted revenue of $513.3 million in the recently completed second quarter, which was a 6.5 percent increase from a year ago.