Advertising

In the media: Time Warner Cable targets former subs in new ad campaign

January 21, 2013 3:30 pm | by Mike Robuck | News | Comments

Time Warner Cable is taking aim at winning back former customers through a new marketing campaign. The operator is targeting video customers that it has lost to the likes of Verizon and AT&T. The marketing campaign is called “The Better Guarantee” and is an extension of the cable operator’s “Enjoy Better” campaign.

Suddenlink promotes Stephens to division president

January 16, 2013 2:11 pm | by Brian Santo | News | Comments

Suddenlink has promoted Kevin Stephens to president of the company’s Commercial & Advertising Operations (CAO) organization, headquartered in Dallas. Two other Suddenlink executives were promoted to vice president: Brian May and Bradley Cooke.

CED's Broadband 50

January 14, 2013 1:22 pm | by CED Magazine | Articles | Comments

Before we Start Over with a New Year, here’s a Look Back at 2012 through the prism of CED’s Broadband 50, which is now 12 years old. We have scoured the cable world to come up with the people, stories and trends that were the most meaningful.

TWC cuts ribbon on new concept store in Wilmington, N.C.

January 11, 2013 2:31 pm | by Mike Robuck | News | Comments

The nation’s second-largest cable operator is taking a more hands-on approach with its customers by allowing them to interact with its products and triple-play services at the new experiential store. The Wilmington store is the first of its kind, but Time Warner Cable plans on expanding the concept nationally over the next few years.

Azuki backs multi-screen distribution of apps

January 9, 2013 1:53 pm | by Brian Santo | News | Comments

ES3 is teaming with Azuki Systems to demonstrate how TumbleBooks TV can be turned into a multi-screen service accessible on mobile devices in the home and elsewhere. ES3 develops apps for the Microsoft Mediaroom environment. TumbleBooks TV is an app that delivers read-along children’s books to the TV.

CES: Motorola provisions new media server for Verizon

January 8, 2013 3:42 pm | by Mike Robuck | Products | Comments

Verizon’s new media server made its official debut at the Consumer Electronics Show in Las Vegas, along with an IP-based set-top box. Motorola made both the media server and set-top box, with the former rumored to be in the works for some time.

Kilar to quit as CEO of Hulu by March

January 7, 2013 2:32 pm | by The Associated Press | News | Comments

Jason Kilar will step down as the chief executive of Hulu, the online video service owned by the parents of ABC, NBC and Fox. NBC parent Comcast is required to be a silent partner in Hulu as part of the government signing off on its purchase of NBCUniversal.

Broadcasters intro MyDTV multi-screen service

January 4, 2013 2:22 pm | by Brian Santo | News | Comments

Fisher Communications and Hubbard Broadcasting announced what they are calling a soft consumer launch of a mobile digital television service, called MyDTV, in Seattle and Minneapolis, respectively. Both are initially distributing 750 receivers in each of their respective markets.

Motorola wins Emmy for ad insertion

January 3, 2013 2:56 pm | by Brian Santo | News | Comments

The National Academy of Television Arts & Sciences is giving Motorola Mobility an Emmy Award. The Academy is honoring Motorola’s use of its CherryPicker video processor for digital program insertion (DPI), specifically for serving localized ads across digital programming.

AT&T adds more Starz to TV Everywhere menu

December 17, 2012 2:08 pm | by Mike Robuck | News | Comments

AT&T has beefed up its TV Everywhere roster with the addition of Starz Play, Encore Play and MoviePlex Play from Starz Entertainment. AT&T subscribers that are signed up for the Starz Encore and MoviePlex premium channels can now view the content on iOS devices through their Wi-Fi and broadband connections.

Shhhh! A new law says TV ads can't blare anymore

December 13, 2012 8:41 am | by The Associated Press | News | Comments

TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany.

Broadcom announces quad-combo chip

December 12, 2012 2:29 pm | by Andrew Berg, Wireless Week | Products | Comments

The company introduced two new Near Field Communication solutions that will integrate certified NFC, Bluetooth, Wi-Fi, and FM onto a single chip. Broadcom also announced a single card solution combining its 5G Wi-Fi combo chip with its standalone NFC.

Time Warner Cable updates app to include VOD

December 12, 2012 1:42 pm | by Mike Robuck | News | Comments

With the update, Time Warner Cable is now serving up 4,000 VOD titles on iPad, iPhone and iPad touch devices to subscribers. The movies and shows come in both SD and HD formats from 91 providers. Users have access to the VOD programming associated with their subscription packages. Other cable operators, such as Cablevision, also offer subscribers access to their VOD libraries across multiple screens.

Customers at the center

December 6, 2012 9:35 am | by Jessica Zimet, special to CED | Blogs | Comments

Just as cable operators are looking to provide a consistent viewer experience across screens, they are interested in ensuring a consistent experience when it comes to all aspects of customer care. There is as much innovation going on in business and operations support systems (B/OSS) as there is in the delivery network itself.

Universal Sports Network moves some operations to Comcast Media Center

December 4, 2012 3:28 pm | by Mike Robuck | News | Comments

Universal Sports Network announced it was moving its production and broadcast operations to the Comcast Media Center. The move, which is slated to be completed the first of next year, will bring 44 new jobs to the Comcast Media Center (CMC).