Advertising

Engineering-Wise - Kennen Sie Kabelnetze?

November 3, 2011 10:14 pm | by Daniel Howard, senior vice president of engineering and CTO at SCTE | Articles | Comments

It hasn’t gotten to the point where we’ve struck a partnership deal with Berlitz yet, but over the past couple of years there’s been a dramatic increase in interest from the international community in SCTE’s products and services.

Comcast stems video sub losses in Q3; Xcalibur heads to 'major market'

November 2, 2011 4:17 pm | by Mike Robuck | News | Comments

Comcast is still mulling the fine print of its Xcalibur service, including price point and whether it will be a premium-only offering, but the IP- and cloud-based service is headed to a major market next year.

Yahoo to buy Interclick for $270M

November 2, 2011 3:10 pm | by The Associated Press | News | Comments

The acquisition comes as Yahoo itself is the subject of takeover speculation. The company has been struggling to grow its revenue, even as rivals such as Google and Facebook – and overall Internet advertising – are doing just that.

Fox, DirecTV sign retrans accord

November 1, 2011 2:15 pm | by Brian Santo | News | Comments

On the day their extended retransmission contract ran out, Fox Networks and DirecTV reached an agreement.

Canoe Ventures’ VOD dynamic ad insertion

October 31, 2011 11:46 pm | by CED Magazine | Wallcharts | Comments

Dynamic ad insertion (DAI) on video-on-demand (VOD) is a growing opportunity for cable operators, programmers, ad agencies and advertisers because it expands advanced advertising opportunities into non-linear viewing.

YouTube launches broad entertainment venture

October 31, 2011 2:49 pm | by The Associated Press | News | Comments

YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators.

Retrans negotiations get ugly with ad claims

October 28, 2011 2:58 pm | by Brian Santo | News | Comments

DirecTV is accusing Fox of creating misleading advertising as the two renegotiate their retransmission contract.

BigBand draws a bead on targeted ads for IPTV

October 27, 2011 2:55 pm | by Mike Robuck | Products | Comments

BigBand has taken the wraps off of a targeted advertising application that lets IPTV video providers use “virtual zoning” to deliver ads to ad zones over linear TV.

Broadband, business services shine in TWC’s Q3 results

October 27, 2011 2:53 pm | by Mike Robuck | News | Comments

To borrow a phrase from an infamous actor, Time Warner Cable’s high-speed Internet services were “winning” in the third quarter.

Study: Interactive TV ads resonate with viewers

October 24, 2011 1:42 pm | by Mike Robuck | News | Comments

Interactive or advanced ads improved customer engagement and brand recall.

Live From The Cable Show - Nagra

June 15, 2011 7:15 am | by CED Magazine | Videos | Comments

Nagra, a Kudelski group company, provides multi-screen security and content protection technologies, as well as advanced user experience and advertising solutions powered by OpenTV technology.

Live From Cable-Tec Expo - BigBand Networks

October 27, 2010 7:15 am | by CED Magazine | Videos | Comments

BigBand Networks is a leader in digital video networking. The company’s innovative video networking platforms utilize exiting infrastructure to deliver and monetize multi-platform video services, including digital TV, high-definition TV, advanced advertising, video-on-demand and interactive TV, along with state-of-the-art bandwidth solutions.

Proof of concept: Dynamic ad insertion

June 30, 2010 8:00 pm | by CED Magazine | Wallcharts | Comments

Canoe Ventures and CableLabs have linked their respective Innovation Lab and AdLab.

Live From The Cable Show - SeaChange International

May 18, 2010 7:15 am | by CED Magazine | Videos | Comments

SeaChange is a leading provider of software, services and solutions for multi-screen video delivery, digital advertising, video-on-demand and content acquisition. Its powerful open solutions enable broadband television operators to provide new on-demand services and gain greater efficiencies in advertising and content delivery across multiple screens.