Advertising

Page recaps 1st year as Google CEO

April 6, 2012 2:11 pm | by Andrew Berg, Wireless Week | News | Comments

Google's policy of openness seems to permeate everything it does.

Greystripe intros PC-to-mobile ad targeting

April 6, 2012 2:09 pm | by Monica Alleven, Wireless Week | Products | Comments

Greystripe is using its relationship with parent company ValueClick to up the ante in the mobile ad network space.

UXP powers multi-screen phone service for Trinidad cable op

April 5, 2012 2:34 pm | by Brian Santo | News | Comments

Why did bundle integration seem to stop with Caller ID on TV?

NHL Network using CMC’s ad network

April 5, 2012 2:31 pm | by Brian Santo | News | Comments

The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.

Concurrent offers flexible ad insertion

April 2, 2012 2:45 pm | by Brian Santo | Products | Comments

New software enables the MediaHawk server to place ads at just about any point in a VOD session.

Tek’s Sentry stands taller

April 2, 2012 2:43 pm | by Brian Santo | Products | Comments

New software gives the video monitoring system new capabilities, including CALM Act conformance.

Rogers takes aim at DAI in VOD with BlackArrow

March 28, 2012 3:08 pm | by Mike Robuck | News | Comments

BlackArrow notched a big customer win for its dynamic ad insertion (DAI) in VOD platform with Rogers Communications.

Cable vet Carlucci onboard as Alticast’s CTO of Americas

March 27, 2012 2:53 pm | by Mike Robuck | News | Comments

Interactive TV and middleware vendor Alticast has tapped cable industry veteran John Carlucci as its new chief technology officer for the Americas.

Comcast, Liberty Global pump $11M into ad firm Integrate

March 21, 2012 2:37 pm | by Mike Robuck | News | Comments

Liberty Global Ventures and Comcast Ventures stepped to the plate to lead an $11 million second round of financing for advertising enabler Integrate, led by Jeremy Bloom.

Kline latest exec to leave Cablevision

March 21, 2012 2:35 pm | by Mike Robuck | News | Comments

The turnstile for executives who have left Cablevision since late last year continued to spin with the news that David Kline has stepped down from his leadership position at Cablevision Media Sales.

Time Warner Cable Media pumps up tourism in N.C

March 21, 2012 2:29 pm | by Mike Robuck | News | Comments

The North Carolina Division of Tourism has forged a partnership with Time Warner Cable Media that will promote tourism across the state via on-demand long-form videos.

Nielsen launches cross-platform ad measurement tool with GroupM

March 19, 2012 2:39 pm | by Mike Robuck | News | Comments

Advertisers and ad agencies have long yearned for a system that standardizes ratings across both TV and Internet ads, and Nielsen has launched its cross-platform advertising measurement service with GroupM.