Bright House Media Strategies, the advertising arm of Bright House Networks, has struck a deal to sell ads in its Orlando. Fla. and Bakersfield, Calif. markets for AT&T AdWorks.
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Ads can still appear, even while viewers pause, fast forward or rewind through content – including through embedded commercials.
The Super Bowl will be streamed online and to phones in the U.S. for the first time. NBC's broadcasts of wild card Saturday, the Pro Bowl and the Super Bowl will be available on the league's site and on the network's sites and through Verizon's NFL Mobile app.
This Technology is developing a plug-in for its SpotLink interconnect software that will enable FreeWheel to play in cable’s dynamic ad insertion space with programmers and operators.
Congress is considering letting cell phone companies pay television stations to give up their frequencies so they can be put to better use for wireless broadband.
Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.
With NFL games enjoying seemingly invincible ratings while most everything else on TV goes down, down, down, the league's traditional broadcast partners embraced a deal that sends their rights fees up, up, up.
Bright House Media Strategies, the advertising division of Bright House Networks, has signed up Verizon FiOS, Comcast Spotlight and Viamedia/Knology to serve up national and regional spot ads in the Tampa Bay area through its Tampa Bay Interconnect.
Motorola Mobility has adopted products from FourthWall Media to support tighter integration between set-top boxes and mobile devices.
Cablevision Systems is suing rival Verizon Communications in an effort to stop an advertising campaign deriding the speed of Cablevision's Internet service.
Drama in its boardroom may have dominated recent headlines, but the big story at SeaChange International is that it is finding singular success with its evolution to a multi-screen strategy.
Canada's largest telecommunication companies have agreed to buy the NHL's Toronto Maple Leafs and NBA's Toronto Raptors; the fierce telecom rivals seek live content for their sports channels, digital properties and smartphones.
Digital Advertising World Asia 2012 provides advertisers, agencies, publishers and solution vendors with an unparalleled forum that supports the exchange of ideas and emerging models.
Cogeco is expanding its portfolio of media outlets that already includes a cable network, TV and radio stations, and a news agency, with the acquisition of an advertising rep firm.
While the shockwaves from Comcast, Time Warner Cable and Bright House Networks' decision to sell their wireless spectrum - through their joint venture of SpectrumCo – continue to settle, company execs hit their respective blogs to provide additional insights.
Viewers of free VOD content stay engaged with advertisements despite varying lengths of the ad loads, according to Phase II of an Advanced Advertising Media Project AAMP study.
Multi-screen delivery is about as complicated an endeavor as an operator can get involved in, requiring the involvement of almost every aspect of the business, from network engineering to call centers to the legal department.
Avail-TVN is introducing a new service that eliminates an odd inefficiency in the handling of digital ad insertion (DAI) in VOD assets.
Envivio is introducing a range of new products, including a transcoder designed to help facilitate IT-centric headend/data center operations, a video processor that can perform ad insertion in multi-screen environments and an API that can help optimize TV Everywhere services.
Arris is introducing a new member of its VIPr transcoders, this one with triple the channel capacity of its predecessor.
Rovi is promising refinements to its user interface-based advertising system with upgrades aimed at making targeted advertising easier and more effective for members of its Advertising Network.
Tektronix expanded its Sentry digital monitoring line with a new product that MVPDs can use to evaluate compliance with legal requirements to prevent ads from getting louder than surrounding programs.
The company has long talked about being in the TV business. The issue was whether it would voluntarily restrict itself to over-the-top (OTT) content or attempt to compete with multichannel video programming distributors (MVPDs).
With the launch of new consumer services, companies face business and technical challenges that impede time to market and successful deployments. Multi-screen app development for the cable TV industry is no different. Some unique business and technical challenges must be addressed to take advantage of the “appmania” that is sweeping the CE industry.