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Daily news and top headlines for broadband communications engineering and design professionals

Bright House signs ad agreements with Verizon, Comcast, Knology

December 13, 2011 3:05 pm | by Mike Robuck | News | Comments

Bright House Media Strategies, the advertising division of Bright House Networks, has signed up Verizon FiOS, Comcast Spotlight and Viamedia/Knology to serve up national and regional spot ads in the Tampa Bay area through its Tampa Bay Interconnect.

Motorola, FourthWall form a multi-screen bond

December 13, 2011 3:02 pm | by Brian Santo | News | Comments

Motorola Mobility has adopted products from FourthWall Media to support tighter integration between set-top boxes and mobile devices.

Cablevision sues Verizon over accuracy of ads

December 9, 2011 3:10 pm | by The Associated Press | News | Comments

Cablevision Systems is suing rival Verizon Communications in an effort to stop an advertising campaign deriding the speed of Cablevision's Internet service.

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SeaChange adds a half-dozen multi-screen customers

December 9, 2011 3:07 pm | by Brian Santo | News | Comments

Drama in its boardroom may have dominated recent headlines, but the big story at SeaChange International is that it is finding singular success with its evolution to a multi-screen strategy.

Maple Leafs and Raptors sold to Rogers and BCE

December 9, 2011 2:56 pm | by The Associated Press | News | Comments

Canada's largest telecommunication companies have agreed to buy the NHL's Toronto Maple Leafs and NBA's Toronto Raptors; the fierce telecom rivals seek live content for their sports channels, digital properties and smartphones.

Digital Advertising World Asia - April 25, 2012

December 8, 2011 4:31 pm | by CED Magazine | Events

Digital Advertising World Asia 2012 provides advertisers, agencies, publishers and solution vendors with an unparalleled forum that supports the exchange of ideas and emerging models.

Cogeco to buy transit media firm

December 6, 2011 2:07 pm | by Brian Santo | News | Comments

Cogeco is expanding its portfolio of media outlets that already includes a cable network, TV and radio stations, and a news agency, with the acquisition of an advertising rep firm.

Comcast's Smit, TWC's Britt saddle up on Verizon Wireless deal

December 5, 2011 2:09 pm | by Mike Robuck | Blogs | Comments

While the shockwaves from Comcast, Time Warner Cable and Bright House Networks' decision to sell their wireless spectrum - through their joint venture of SpectrumCo – continue to settle, company execs hit their respective blogs to provide additional insights.

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Study: Consumers stay tuned in to VOD ads despite varied lengths

November 16, 2011 4:36 pm | by Mike Robuck | News | Comments

Viewers of free VOD content stay engaged with advertisements despite varying lengths of the ad loads, according to Phase II of an Advanced Advertising Media Project AAMP study.

@ Cable-Tec Expo: Multi-screen ROI is a promise

November 15, 2011 5:48 pm | by Brian Santo | News | Comments

Multi-screen delivery is about as complicated an endeavor as an operator can get involved in, requiring the involvement of almost every aspect of the business, from network engineering to call centers to the legal department.

Avail-TVN closes VOD loophole

November 15, 2011 5:13 pm | by Brian Santo | Product Releases | Comments

Avail-TVN is introducing a new service that eliminates an odd inefficiency in the handling of digital ad insertion (DAI) in VOD assets. 

Envivio responds to multi-screen demands

November 15, 2011 5:11 pm | by Brian Santo | Product Releases | Comments

Envivio is introducing a range of new products, including a transcoder designed to help facilitate IT-centric headend/data center operations, a video processor that can perform ad insertion in multi-screen environments and an API that can help optimize TV Everywhere services.

Arris intros VIPr 6000 platform

November 14, 2011 4:04 pm | by Brian Santo | CED | Product Releases | Comments

Arris is introducing a new member of its VIPr transcoders, this one with triple the channel capacity of its predecessor.

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Rovi Ad Network refines ad targeting

November 10, 2011 3:00 pm | by Brian Santo | News | Comments

Rovi is promising refinements to its user interface-based advertising system with upgrades aimed at making targeted advertising easier and more effective for members of its Advertising Network.

Tek offers monitor for ad loudness

November 7, 2011 3:34 pm | by Brian Santo | Product Releases | Comments

Tektronix expanded its Sentry digital monitoring line with a new product that MVPDs can use to evaluate compliance with legal requirements to prevent ads from getting louder than surrounding programs.

Google angling to enter MVPD biz

November 4, 2011 2:55 pm | by Brian Santo | Blogs | Comments

The company has long talked about being in the TV business. The issue was whether it would voluntarily restrict itself to over-the-top (OTT) content or attempt to compete with multichannel video programming distributors (MVPDs).

Multi-Screen Challenges and Benefits

November 4, 2011 12:41 am | by Jim Elayan, vice president of marketing at itaas | Articles | Comments

With the launch of new consumer services, companies face business and technical challenges that impede time to market and successful deployments. Multi-screen app development for the cable TV industry is no different. Some unique business and technical challenges must be addressed to take advantage of the “appmania” that is sweeping the CE industry.

Monetizing Multi-Screen Deployments

November 4, 2011 12:22 am | by Steve Davi, senior vice president of advanced technology at SeaChange | Articles | Comments

The push for multi-screen video services is creating new players in the digital content value chain, including over-the-top providers, and creating opportunities and challenges for service providers, advertisers, content providers and consumers.

Engineering-Wise - Kennen Sie Kabelnetze?

November 3, 2011 10:14 pm | by Daniel Howard, senior vice president of engineering and CTO at SCTE | Articles | Comments

It hasn’t gotten to the point where we’ve struck a partnership deal with Berlitz yet, but over the past couple of years there’s been a dramatic increase in interest from the international community in SCTE’s products and services.

Comcast stems video sub losses in Q3; Xcalibur heads to 'major market'

November 2, 2011 4:17 pm | by Mike Robuck | News | Comments

Comcast is still mulling the fine print of its Xcalibur service, including price point and whether it will be a premium-only offering, but the IP- and cloud-based service is headed to a major market next year.

Yahoo to buy Interclick for $270M

November 2, 2011 3:10 pm | by The Associated Press | News | Comments

The acquisition comes as Yahoo itself is the subject of takeover speculation. The company has been struggling to grow its revenue, even as rivals such as Google and Facebook – and overall Internet advertising – are doing just that.

Fox, DirecTV sign retrans accord

November 1, 2011 2:15 pm | by Brian Santo | News | Comments

On the day their extended retransmission contract ran out, Fox Networks and DirecTV reached an agreement.

YouTube launches broad entertainment venture

October 31, 2011 2:49 pm | by The Associated Press | News | Comments

YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators.

Retrans negotiations get ugly with ad claims

October 28, 2011 2:58 pm | by Brian Santo | News | Comments

DirecTV is accusing Fox of creating misleading advertising as the two renegotiate their retransmission contract.

BigBand draws a bead on targeted ads for IPTV

October 27, 2011 2:55 pm | by Mike Robuck | CED | Product Releases | Comments

BigBand has taken the wraps off of a targeted advertising application that lets IPTV video providers use “virtual zoning” to deliver ads to ad zones over linear TV.

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