The North Carolina Division of Tourism has forged a partnership with Time Warner Cable Media that will promote tourism across the state via on-demand long-form videos.
Advertisers and ad agencies have long yearned for a system that standardizes ratings across both TV and Internet ads, and Nielsen has launched its cross-platform advertising measurement service with GroupM.
A significant minority of fans refuse to wait three days, and instead visit illegal sites to watch CW shows.
Google is reportedly facing multiple investigations from the Federal Trade Commission over its business practices.
The city will install equipment from Ruckus Wireless, covering its business district.
Time Warner Cable Media launched a new brand, Enhanced iTV, and new targeting features for its iTV suite of services.
Time Warner Cable Media is the first cable operator to pick Nagra-OpenTV’s EclipsePlus/xG Billing offering, which is the vendor’s first module in its forthcoming line of next-generation advanced advertising products.
Cablevision announced that its advanced advertising platform has delivered nearly 4 billion impressions in the New York metropolitan market that it serves.
Itaas customers now have access not just to EBIF apps, but to an app authoring platform via icueTV.
There's a busy year ahead for Liao and CableLabs before he leaves in December.
The idea is to squeeze over-the-air television, which has few viewers, into a smaller slice of the airwaves.
Canoe Ventures is scuttling its interactive TV advertising platform to focus on video-on-demand and TV Everywhere dynamic ad insertion.
YouTube is enlisting Hollywood's help to reach a generation of viewers more familiar with smartphones than TV remotes.
Invidi Technologies has invited Chuck Davis, best known as the former chairman and CEO of movie site Fandango, to serve on the company's advisory board.
Comcast managed to accomplish what few had expected any cable company could accomplish in the competitive video era: It minimized subscriber defections to the point where customer loss was almost negligible.
Time Warner Cable executive vice president and CTO Mike LaJoie will be the keynote speaker at the SCTE Canadian Summit 2012 in Toronto.
Synacor finally became a public company, opening on the Nasdaq exchange.
The patent supports the company’s own addressable advertising system, which enables ad decisions to be made at individual set-top boxes based on information provided to the network by the devices.
The achievements of the latest interop at CableLabs move cable’s common ad platform a few steps closer to commercialization.
Cablevision is working with Shazam, Delivery Agent, and FMI to give consumers the ability to buy NFL paraphernalia during the Super Bowl.
For an emerging generation of Japanese innovators, the dream isn't a job for life at a big company. They have new ambitions, and they're determined to go places.
About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So for the game, companies from Coke to Chevy are trying to reach fans on all of the "second screens" they have.
It’s no surprise that the law imposes new burdens on cable operators and broadcasters. The whole purpose is to regulate the loudness of commercials, which was never regulated before.
Eight advanced advertising technology standards developed by the Society of Cable Telecommunications Engineers recently received approval from the Standardization Sector of the International Telecommunication Union (ITU-T).
Following up on a $10 million round of investment last year, SnagFilms has raised another $7 million in funds from its investors, which included Comcast Interactive Capital.