The reported price is $320 million. Where many ad insertion systems tend to focus on the delivery of ads that are appropriate for subscribers, Freewheel gives MVPDs like Comcast the ability to control who can sell ads into their content. Freewheel has associated tools for managing the financial aspects of the ad streaming business.
Welcome to addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes. Eearlier this year, DirecTV and Dish Network announced a partnership that would allow political clients to reach into about 20 million households by matching up customers' identities with their satellite receive.
Technologies are being introduced and are evolving at break-neck speeds. Everybody has their fingers in everyone else’s pies. Competitors pop up, fall by the wayside, morph into allies. We not only figured out what the most important trends, technologies, companies, and people are today, but also ranked them in order of importance. Voila: the 2014 edition of the Broadband 50. Enjoy.
Using technology from recently acquired Unicorn Media, the company can now enable content providers who are developing apps for Google Chromecast to dynamically insert ads in their content streams. Ads can be delivered on a personalized basis.
Targeted advertising? Consider recommendation engines. No matter how sophisticated your slice-and-dice process, there are only so many things to recommend, and ultimately you’re left with 50 paths to “Surf Nazis Must Die.” The process works, but only to a point.
The MSO has installed Invidi’s Advatar addressable advertising platform to accomplish geo-specific content delivery. Capital Networks is managing the ad insertion operation for the Advatar system. The ads are customized for Cogeco subscribers viewing programming from TV station CHCH on Cogeco's system.
This morning Nielsen announced the launch of its Local Buyer Reach service, which links local TV stations’ viewing information with actual consumer transactions. The service works across more than 40 buyer categories, including automotive, retail shopping, quick-service restaurants, and grocery stores.
Canoe’s certification assures programmers that they can use This Technology’s cloud-based metadata asset management system to efficiently create and distribute information about video assets for VOD and advanced advertising. The result is streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.
In its first quarterly gain of basic video subscribers in six and half years, Comcast announced this morning that it had added 43,000 video subscribers in the fourth quarter. Comcast’s robust fourth quarter earnings came on the heels of rumors that it was in talks with Charter Communications to divide up Time Warner Cable.
Comcast and NBCUniversal have struck a wide-ranging, 10-year deal with the San Francisco 49ers to provide a range of services at the new Levi’s Stadium. Hooking up professional sports stadiums with its Ethernet and Wi-Fi services is nothing for new Comcast, but the deal with the 49ers also included programming elements as well.
Simulmedia expects to improve its targeted advertising by including FourthWall’s full daily feed of anonymous, second-by-second, TV viewing data from more than 2 million U.S. homes. Simulmedia said it will match FourthWall’s viewing data to household purchase data.
Using HTML5, ActiveVideo has updated its CloudTV software platform to provide cable operators and online video providers the ability to deliver web-style interactive TV ads at scale and with increased simplicity. The key to ActiveVideo’s CloudTV Adcast platform is that it can render the ads in the cloud across legacy set-top boxes as well as in a wide range of IP devices.
The company said it has integrated its Merchandiser content marketing solution with content recommendation platforms from ThinkAnalytics, Digitalsmiths, and other vendors. Service providers can enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts.
The media industry currently has no open, uniform method of content identification that survives compression and distribution through the supply chain. Putting such an identification method in place is a critical next step toward the establishment of an interoperable standard for all professional video content that can be used throughout the entire media ecosystem.
Comcast Spotlight has partnered with Rhiza to create customizable, multi-screen ad recommendations for Spotlight’s local, regional and national clients. Comcast Spotlight, the advertising sales division of Comcast, is using the Rhiza for Media platform, which is a web-based research and sales software offering.
AMC Networks, and ReelzChannel have both signed up to use the interactive advertising platform developed by Ensequence. Ensequence’s AdConneqt+ enables national advertisers to include interactive features in 30-second ads. The first interactive capability to be offered early next year will be RFIs.
After nearly 19 years with Cable One, Jerry McKenna will retire from his role as senior vice president-chief sales and marketing officer at the end of the month. McKenna joined Cable One in 1994 as vice president-strategic marketing before being named senior vice president-chief sales and marketing officer five years ago.
Todd Porch, who has overseen digital advertising efforts at Yahoo, Nexstar and Broadcast.com, has been named vice president and general manager of Comcast Wholesale’s AdDelivery service. Prior to his appointment to the Comcast Wholesale senior leadership team, Porch spent four years as executive director of the 250-member advertising operations and account management unit at Yahoo.
Pay TV customers who are used to watching fewer ads on on-demand shows may have to put up with longer commercial breaks. Comcast Corp., the nation's largest cable TV provider, says it is testing out a system with its NBCUniversal subsidiary to use full commercial loads on older episodes — while disabling fast-forwarding of ads — if consumers watch them within three days after a new episode airs.
Pay TV companies are leaving money on the table. Content providers and pay TV service providers require a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, and they are interested in getting that sooner rather than later.
Deutsch LA is serving up commercials for several clients via Comcast AdDelivery, the latter of which is a business unit of Comcast Wholesale. Deutsch LA, which is an interpublic company, is initially using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
Strong third-quarter results have sent Google shares past the $1,000 mark for the first time. Shortly after the markets opened Friday, Google Inc. shares jumped more than 12 percent to $1,002. The stock had never before surpassed $928 in regular market trading since Google went public at $85 per share nine years ago.
CED Editor-in-Chief Brian Santo discusses ad insertion in a multi-stream environment. Multi-screen ad insertion always relies on creating a manifest, and there are several ways to do that, but one method gives service providers all the tools they need to do the job.
Suddenlink Communications is now offering interactive TV (iTV) services in the Texas communities of Tyler and Bryan-College Station. Among other features, advertisers in those areas can now superimpose special offers onto TV screens or subscribers can telescope into a commercial with their remote controls for more information.
Arris Group and SeaWell Networks have integrated the former’s SkyVision ad insertion platform and the latter’s IP session delivery controller to enable the delivery of localized, session-oriented advertisements and programming at the home network level.