Canoe has licensed BlackArrow Affiliate, the toolset from BlackArrow that enables programmers to manage ad avails in video on demand (VOD) services. MSOs can use BlackArrow Affiliate to schedule ad campaigns by criteria including day of week, time of day, and by program or series.
Comcast’s Robert Pick, senior vice president of corporate development, joined ValueVision Media’s board of directors. ValueVision, which Comcast owns a stake in, is a multi-channel retailer that operates under the ShopNBC name.
Taking TV advertising metrics to yet another new level, TiVo’s research subsidiary has signed up 48K TiVo users who have agreed to provide far more information about their individual viewing and buying habits. The service can give advertisers an even more detailed view correlating ad spending and buying behavior.
The SCTE has published a new standard that covers the ability of programmers and operators to control fast forwarding on-demand content. “Stream Restriction Data Model” documents how the industry can to selectively enable or disable Fast Forwarding in on-demand content and advertising.
U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday. The report from the Interactive Advertising Bureau and PricewaterhouseCoopers said that mobile ad revenue more than doubled from the previous year to $3.4 billion.
SeaChange International Inc. shares sank in after-hours trading Tuesday after the video software company issued a disappointing forecast. The Acton, Mass.-based company posted net income of $7 million, or 21 cents per share, for its fiscal fourth quarter that ended Jan. 31. That compares with a loss of $4.8 million, or 15 cents per share, for the same quarter of the prior year.
Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals. The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls "Scroogled."
Clearleap and BlackArrow have integrated their respective platforms in order to streamline the monetization of on-demand and multi-screen video advertisements. Through the Clearleap-BlackArrow offering, programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising.
A TV antenna maker wanted to use the competition's own medium — cable TV — for its anti-cable message. Now, officials at Antennas Direct say Charter Communications' refusal to air the ads is evidence of the cable industry's growing concern over antennas.
Suddenlink Communications has promoted Tim Archer to vice president of service delivery for the company’s commercial and advertising operations (CAO) organization, which is headquartered in Dallas. Prior to his promotion, Archer was senior director of operations for Suddenlink systems in Amarillo, Texas, Clovis, N.M., and some California systems.
Innovid, a startup that specializes in equipment used to create and distribute interactive advertising, has just nailed down another $11 million in venture funding. The company develops tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. The suite of products includes the Innovid's own Ad Server.
Time Warner Cable has struck a multi-year sponsorship deal with the University of Kentucky’s athletic program centered around the men’s basketball and football teams. With the agreement, Time Warner Cable serves as the official sponsor of University of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and services.
Charter Communications said its residential customer relationships increased by 20,000 during the fourth quarter of 2012, compared to the year-ago period, which CEO Tom Rutledge said was the best Q4 performance at the company in 10 years.
Totalplay Telecomunicaciones, an IPTV service provider in Mexico, has deployed Envivio Muse encoders to provision its live and on-demand services. Totalplay is also using software-based Muse encoders on the Envivio 4Caster Gen III platform.
The vendor’s new Cisco Quantum software suite is designed to handle any sort of new monetization scheme; combining Cisco Systems' software with new small cell products, cable operators can create a system for mobile targeted advertising.