Falling ratings are leading many top cable networks to jam more ads in “to meet audience guarantees made to advertisers and prop up revenue despite falling ad prices,” according to The Wall Street Journal.
Comcast Labs has forged a partnership with startup accelerator Boomtown to build an Internet of...
The patent describes a method for identifying dynamic advertising inventory and defining...
Time Warner Cable is preparing to add the ability to perform DAI with on-demand content delivered to IP-based devices. TWC has set itself up to enable advertisers to run unified ad campaigns that could cut across all three platforms: traditional VOD, linear over IP, and on-demand over IP.
Charter Communications’ fourth quarter results were driven by robust video and advertising revenues, and a continued increase in data subscribers. Charter’s residential video subscribers grew by 3,000, as opposed to a loss of 2,000 a year ago, while it added 104,000 high-speed Internet customers in the quarter.
[Updated 6:00PM Eastern] Imagine Communications is buying RGB Networks, which specializes in software-based dynamic ad insertion (DAI), just-in-time (JIT) packaging, and cloud DVR. No price was set. Imagine said it will bring on board the majority of RGB’s employees.
Rentrak said it is partnering with Kantar Shopcom to integrate retail purchase data and information into its television viewing data. The combined data should give advertisers a vastly more detailed ability to not only target ads to viewers, but also to monitor the effectiveness of marketing campaigns.
In this issue, we profile Sherita Ceaser, the recipient of the 2014 Women In Technology Award. CED editors attended the 2014 Cable-Tec Expo, caught up on keynotes, sampled the seminars, and sat through the sessions to bring you a comprehensive overview of the technologies that are driving progress in the cable industry. Contributed articles address managing networks – one looks at smart home networks, the other at the cloud.
BlackArrow scored its first big contract outside North America, working with Virgin Media to help deliver targeted ads. Virgin Media will use BlackArrow’s solutions to choose the most appropriate ads for its TiVo-based service, including its on-demand TV platform and Virgin TV Anywhere.
BlackArrow’s Dean Denhart is stepping down as the company’s chief executive officer. He’d held that position for the last 7 years. BlackArrow president Nick Troiano will lead the company moving forward. “Dean has been a key part of BlackArrow’s success and he has positioned us well for the future,” said Troiano.
A scalable converged video architecture lets the pay-TV service provider rise above the challenges of multi-platform video integration and allows them to focus on the business side of monetization. It also means more relevant ads for consumers and cross-platform, addressable ads for advertisers. In the end, this architecture has a little something for everyone.
The idea has been kicking around for years: give viewers the ability to buy whatever they see on their screens being worn, used, eaten, or in any other way displayed. AT&T is considering doing that for U-verse. AT&T is calling the concept Shop While You Watch, and it seems to be floating the idea to see if anyone will bite.
Infographic: More and more people are using their tablets for viewing linear content. Ad placement (and viewing) in broadband content is increasing significantly. That's true not only of long-form content but also of short-form content and everything in between.
Imagine said the acquired products will be supported alongside Imagine Communications’ existing advertising business systems offerings while providing a foundation for future developments that include linear, online, OTT and programmatic business models for TV and radio.
The purchase includes Kantar Media’s customer contracts and customer relationships involved in U.S. television measurement. No Kantar Media TV measurement or global development capabilities outside of the United States are affected by this transaction.
This Technology announced Congruity Intelligent Signal Processor (iSP) for efficient management of SCTE-35 cues across all delivery platforms. The latest addition to This Technology's portfolio features cloud-based software that normalizes the wide variances of SCTE-35 messages MVPDs receive from programmers.
The company links advertising with retail sales by integrating data from Nielsen with shopper data from over 70M households. With access to FourthWall Media’s TV viewing data, NCS is expanding the size of its dataset. FourthWall gathers data on 1.4M households.
There really aren’t enough advertisers with enough different targeted ads, which means some viewers often see the same ad over and over. BlackArrow has addressed the issue by adding support for audience-based frequency capping in its Advanced Advertising System.
Facebook already offers targeting, delivery and conversion measurement across devices. With the company's new cross-device report, Facebook said that advertisers will now able to view the devices on which people see ads and the devices on which conversions subsequently occur.
How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.
Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.
CenturyLink has extended its agreement with Viamedia to include its three most recent IPTV markets: Phoenix; Omaha, Neb.; and Colorado Springs, Colo. CenturyLink had been offering its Prism IPTV service, based on Ericsson’s MediaRoom technology, in seven other markets.
The MSO has adopted BlackArrow’s solution to manage the execution of dynamic ad insertion in its on-demand services. Programmers working through Canoe can connect with industry-standard DAI systems, including the BlackArrow advertising platform installed by BHN.
DAI allows network operators to deliver targeted, addressable ads. It is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. WOW, for example, is heading into a trial of the technology soon.
If you want to know what is going on in technology, from macro trends to specific innovations, and how they interrelate, CTOs are the people to talk to. Thexton, Ferris, Reynolds, Carlucci, and Brockman on the joys of virtualization, the cloud, and software defined networking.
Envivio introduced a new multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression using its Muse encoding software. | RGB Networks recently launched its CloudXstream ad insertion for multi-screen (AIM) and network DVR.
Movie and music piracy web operations are thriving by using deceptive practices to lure legitimate advertising from companies like Comcast, Google, Microsoft, Walmart and Ford, often concealing their illicit activities so advertising brands remain unaware.
While online video advertising continues a very aggressive and impressive growth trajectory, some folks are starting to dig in to what exactly they are getting with those impressions, and the story is not looking quite as rosy as perhaps everyone thought. (Contributed article.)
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