Advertisement
Advertising
Subscribe to Advertising

The Lead

Nielsen Catalina to use FourthWall viewer data

August 19, 2014 1:40 pm | by Brian Santo | News | Comments

The company links advertising with retail sales by integrating data from Nielsen with shopper data from over 70M households.  With access to FourthWall Media’s TV viewing data, NCS is expanding the size of its dataset. FourthWall gathers data on 1.4M households.

Black Arrow aims at ad exhaustion

August 19, 2014 1:14 pm | by Brian Santo | News | Comments

There really aren’t enough advertisers with enough different targeted ads, which means some...

New Facebook tracking aimed at helping advertisers understand mobile habits

August 15, 2014 1:22 pm | by Andrew Berg, Wireless Week | News | Comments

Facebook already offers targeting, delivery and conversion measurement across devices. With...

Delivering Profitable Multi-screen: What You Need to Know About Manifest Manipulation

August 13, 2014 12:17 am | by Duncan Potter, product and regional marketing, Arris | Articles | Comments

How are service providers solving the challenge of making multiscreen profitable? Manifest...

View Sample

FREE Email Newsletter

Daily news and top headlines for broadband communications engineering and design professionals

Engagement Driving A Resurgence In Multi-Screen Advertising

August 12, 2014 11:45 pm | by Craig Kuhl, contributing editor | Articles | Comments

Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.

CenturyLink extends agreement with Viamedia

July 28, 2014 1:38 pm | by Brian Santo | News | Comments

CenturyLink has extended its agreement with Viamedia to include its three most recent IPTV markets: Phoenix; Omaha, Neb.; and Colorado Springs, Colo. CenturyLink had been offering its Prism IPTV service, based on Ericsson’s MediaRoom technology, in seven other markets.

BHN starts VOD ad insertion with BlackArrow system

July 28, 2014 12:35 pm | by Brian Santo | News | Comments

The MSO has adopted BlackArrow’s solution to manage the execution of dynamic ad insertion in its on-demand services. Programmers working through Canoe can connect with industry-standard DAI systems, including the BlackArrow advertising platform installed by BHN.

Advertisement

Digital ad insertion coming into reach for all

July 22, 2014 6:09 pm | by Craig Kuhl, contributing editor | News | Comments

DAI allows network operators to deliver targeted, addressable ads. It is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. WOW, for example, is heading into a trial of the technology soon.

Vendor CTOs: abstract expressionism

June 27, 2014 12:31 am | Articles | Comments

If you want to know what is going on in technology, from macro trends to specific innovations, and how they interrelate, CTOs are the people to talk to. Thexton, Ferris, Reynolds, Carlucci, and Brockman on the joys of virtualization, the cloud, and software defined networking.

New Products: Envivio, RGB Networks

June 26, 2014 8:45 pm | by CED | Articles | Comments

Envivio introduced a new multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression using its Muse encoding software. | RGB Networks recently launched its CloudXstream ad insertion for multi-screen (AIM) and network DVR.

Pirate sites use subterfuge to nab legit advertising

June 3, 2014 1:24 pm | by The Associated Press | News | Comments

Movie and music piracy web operations are thriving by using deceptive practices to lure legitimate advertising from companies like Comcast, Google, Microsoft, Walmart and Ford, often concealing their illicit activities so advertising brands remain unaware.

Online video: $5 billion worth of dirty little secrets

June 2, 2014 2:06 pm | by Chris Hock, senior vice president, business development and marketing, BlackArrow | Articles | Comments

While online video advertising continues a very aggressive and impressive growth trajectory, some folks are starting to dig in to what exactly they are getting with those impressions, and the story is not looking quite as rosy as perhaps everyone thought. (Contributed article.)

Advertisement

This Technology enhances DAI system

April 30, 2014 11:23 am | by Brian Santo | News | Comments

TV Everywhere and multi-screen delivery make managing ad insertion increasingly complicated. This Technology has enhanced its digital ad insertion (DAI) system with a set of new capabilities that makes it easier for programmers and network operators to manage the ad insertion process.

SeaChange, Invidi, ally on universal ad insertion system

April 28, 2014 2:23 pm | by Brian Santo | News | Comments

The two companies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams.

Verizon's mobile ad program to add in PC web data

April 28, 2014 2:19 pm | by Ben Munson, Wireless Week | News | Comments

Verizon alerted customers it’s “enhancing” it Relevant Mobile Advertising program to incorporate information gathered from desktop and laptop Internet habits. The company will assign registered users an “anonymous, unique identifier” that will gather information about what websites the user visits on their desktop or laptop.

Harmonic allies with Adobe for multi-screen ad insertion

April 4, 2014 1:26 pm | by Brian Santo | News | Comments

Harmonic’s multiscreen transcoding and delivery system now supports workflows compatible with Adobe Primetime's ad insertion capabilities. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web. 

Cox Media takes geographic-based ads for a trial spin

March 26, 2014 12:46 pm | by Mike Robuck | News | Comments

Working with Invidi Technologies, Cox Media has started addressable advertising trials that target viewers by their geographic locations. The two companies said they have entered into an “exploratory agreement” to measure the effectiveness of addressable advertising delivered according to specific viewer geographic, demographic, and other pre-determined viewer qualifiers.

Advertisement

Charter Media to cut ribbon on new production facility in Wis.

March 25, 2014 11:35 am | by Mike Robuck | News | Comments

On Thursday Charter Media will open the doors on its new production facility in Madison, Wis. To mark the occasion, Charter will host a ribbon-cutting ceremony with the Madison Chamber of Commerce. Charter Media is the sales division of Charter Communications.

In the media: Comcast to buy FreeWheel

March 3, 2014 1:18 pm | by Brian Santo | News | Comments

The reported price is $320 million. Where many ad insertion systems tend to focus on the delivery of ads that are appropriate for subscribers, Freewheel gives MVPDs like Comcast the ability to control who can sell ads into their content. Freewheel has associated tools for managing the financial aspects of the ad streaming business. 

Media strategists ready to target voters, 1 television at a time

February 18, 2014 12:24 pm | by Associated Press | News | Comments

Welcome to addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes. Eearlier this year, DirecTV and Dish Network announced a partnership that would allow political clients to reach into about 20 million households by matching up customers' identities with their satellite receive.

The Broadband 50

February 13, 2014 8:17 pm | by CED | Articles | Comments

Technologies are being introduced and are evolving at break-neck speeds. Everybody has their fingers in everyone else’s pies. Competitors pop up, fall by the wayside, morph into allies. We not only figured out what the most important trends, technologies, companies, and people are today, but also ranked them in order of importance. Voila: the 2014 edition of the Broadband 50. Enjoy.

Brightcove enables Chromecast app developers to add ads

February 12, 2014 12:34 pm | by Brian Santo | News | Comments

Using technology from recently acquired Unicorn Media, the company can now enable content providers who are developing apps for Google Chromecast to dynamically insert ads in their content streams. Ads can be delivered on a personalized basis.

In Perspective: Diminishing returns

February 11, 2014 7:31 pm | by Brian Santo | Articles | Comments

Targeted advertising? Consider recommendation engines. No matter how sophisticated your slice-and-dice process, there are only so many things to recommend, and ultimately you’re left with 50 paths to “Surf Nazis Must Die.” The process works, but only to a point.

Cogeco cable offers geolocational advertising

February 11, 2014 1:35 pm | by Brian Santo | News | Comments

The MSO has installed Invidi’s Advatar addressable advertising platform to accomplish geo-specific content delivery. Capital Networks is managing the ad insertion operation for the Advatar system. The ads are customized for Cogeco subscribers viewing programming from TV station CHCH on Cogeco's system.

Nielsen connects local ratings with consumers’ purchases

February 10, 2014 12:18 pm | by Mike Robuck | News | Comments

This morning Nielsen announced the launch of its Local Buyer Reach service, which links local TV stations’ viewing information with actual consumer transactions. The service works across more than 40 buyer categories, including automotive, retail shopping, quick-service restaurants, and grocery stores.

Canoe certifies This Technology's MetaMore

February 6, 2014 1:23 pm | by Brian Santo | News | Comments

Canoe’s certification assures programmers that they can use This Technology’s cloud-based metadata asset management system to efficiently create and distribute information about video assets for VOD and advanced advertising. The result is streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.

Comcast adds video subs in Q4; Cox kicks tires on X1

January 28, 2014 12:42 pm | by Mike Robuck | News | Comments

In its first quarterly gain of basic video subscribers in six and half years, Comcast announced this morning that it had added 43,000 video subscribers in the fourth quarter. Comcast’s robust fourth quarter earnings came on the heels of rumors that it was in talks with Charter Communications to divide up Time Warner Cable.

NBCU/Comcast tee up deal with 49ers, Levi’s Stadium

January 23, 2014 12:20 pm | by Mike Robuck | News | Comments

Comcast and NBCUniversal have struck a wide-ranging, 10-year deal with the San Francisco 49ers to provide a range of services at the new Levi’s Stadium. Hooking up professional sports stadiums with its Ethernet and Wi-Fi services is nothing for new Comcast, but the deal with the 49ers also included programming elements as well. 

Simulmedia, FourthWall refine targeted ad system

January 22, 2014 12:43 pm | by Brian Santo | News | Comments

Simulmedia expects to improve its targeted advertising by including FourthWall’s full daily feed of anonymous, second-by-second, TV viewing data from more than 2 million U.S. homes. Simulmedia said it will match FourthWall’s viewing data to household purchase data.

X
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading