The two have integrated their products to create a system that can place ads at any place within a VOD stream.
Avail-TVN has come up with some new dynamic ad insertion (DAI) tools to help content providers monetize VOD viewing.
SeaChange and Tellabs will jointly demonstrate a new ad-targeting technology for over-the-top video that is based on Web browser activity.
Dynamic ad insertion vendor This Technology has added former Motorola and Broadbus Technologies executive Jeffery Binder to its board of directors.
CableLabs’ booth at the upcoming Cable Show will demonstrate how cable is moving at a gallop to innovate, with everything from augmented reality to a new way to tag and ID video content.
Cox Communications has developed a new internal channel for Phoenix Children’s Hospital.
After passing regulatory muster, SeaChange announced that it had completed the sale of its broadcast server and storage unit to a private investment group that has named the newly formed company XOR Media.
Microsoft hopes leveraging the data it gets from partner Facebook will allow it to craft a search engine that really does provide more relevant results.
Neustar, through subsidiaries and acquisitions, has a wide range of IP and Web services and has recently gotten into location-based services using wireless networks.
Time Warner Cable is building out its Wi-Fi network in its Los Angeles system with the addition of a new vendor, Ruckus Wireless.
Social networking is wreaking a profound change in TV-viewing habits.
A top 5 MSO installs Front Porch’s messaging system and gets a huge boost in response rates on mobile phone app.
Cable operators are by now very aware of the shifting landscape in content consumption and delivery technologies, as well as the potential changes this will drive in advertising on linear TV and IP-connected devices.
The company adds Web-based features for viewers watching baseball games with their tablets in their hand.
The operator bundles food and exercise videos to appeal to health-conscious viewers – and the advertisers that want to target that market.
In this year’s Roundtable, our participants talk about how the ongoing evolution of the HFC network is nowhere near complete, with years of technological innovations yet to come that will support any number of new services and features.
TV is already in the process of transforming from one-way broadcast to a community platform where viewers can interact not only with each other, but also with the content owners and the brands that advertise on TV.
With consumer revenues flattening, service providers are looking to the enterprise segment more than ever before to satisfy their growth and revenue goals.
The Internet search leader may need to win more trust based on the suspicions swirling around Google Drive, a new online storage service for personal documents, photos and other content.
While aggravation over the streaming/DVD split is abating, a looming problem is the rising cost of content licensing.
Google CEO Larry Page spent nearly an hour in a federal courtroom deflecting questions about his role in a copyright dispute over some of the technology in his company's Android software for smartphones.
Oracle began trying to convince a jury that Google's top executives have long known that they stole a key piece of technology to build the Android software that now powers more than 300 million smartphones and tablet computers.
Google reported an impressive $10.6 billion in revenue for the first quarter, up 24 percent over last year. The company also announced a stock split.
Charter Communications is setting the stage for interactive advertising by deploying FourthWall Media’s Ad Widgets in 800,000 digital homes across five markets.
Advanced advertising vendor BlackArrow has released new software that was designed to help cable operators work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.