Telemundo Media and Comcast Spotlight announced a new advertising platform, called Telemundo+, that lets marketers geo-target Hispanic households across multiple screens with English, Spanish or bilingual messages. The two are exploring means to measure the impact of the media strategy.
With IP-based video technology maturing, there is a growing number of smaller companies able to provide subscribers in their typically exurban-to-rural areas with services and features that include larger packages of top-ranked channels (with more of those channels in HD), multi-room DVR, TV Everywhere-type services and hybrid features like Caller ID on TV.
Cable operators, telecom carriers, satellite providers and other service providers are racing to build the infrastructure necessary for delivering any program, on-demand or live, to any device at any time and over any access network. Being first to market with that ability could be a tremendous advantage.
The ultimate product in the TV business is not content. It is the presumed attention of the viewers of that content, sold in aggregate to advertisers. Advertising has been the cornerstone of the TV business since back when the only screens available were the dials on radios.
While not every operator has rolled out a complete multi-screen TV Everywhere service offering, there is certainly sufficient activity worldwide for us to say that TV Everywhere is truly here. In fact, forward-thinking operators are already planning “what’s next” when it comes to TV Everywhere.
Nagra and Harmonic are working on the first commercial MPEG-DASH OTT service, Verimatrix unveiled VCAS for DASH, SeaWell introduced an MPEG-DASH-based system that provides ad insertion, Miranda launched the Nvision 920 and an upgraded Nvision 8140, RGB showed off its new TransAct Encoder/Transcoder, and GreenPeak launched the new GP710.
Phil Orlins, an ESPN producer, knows everything about producing TV in three dimensions. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.
Comcast and its NBCUniversal subsidiary are taking a stake in zeebox, the maker of a so-called "second screen" app that people can fiddle with on mobile devices while they watch TV. The U.S. cable giant isn't saying how much it's putting into the company.
TV Everywhere and Web portal vendor Synacor has joined forces with Comcast Spotlight, which is the advertising division for Comcast Cable, to provide a single point of contact for local online ads. Comcast Spotlight can now sell its advertising inventory on the Web portals that Synacor manages for cable operators.
Isis has scrapped plans to launch its NFC-based mobile wallet before summer ends, delaying the debut of a product designed to provide AT&T, Verizon Wireless and T-Mobile USA with an on-ramp into the potentially lucrative mobile payments space.
The Canadian Competition Bureau is suing the country's three biggest wireless carriers and an industry association for $31.79 million in customer refunds over advertising of texting services. The federal agency said it is seeking $10.25 million each from Telus, Rogers Communications and Bell Canada.
Mark Zuckerberg explained that in the process of trying to perfect Facebook's mobile offerings, he put too much stock in the hype around HTML5, which he’d hoped would allow the company to experiment and make changes to the product easier to deploy. Instead, it resulted in a poor user experience.
With new support for DASH (Dynamic Adaptive Streaming over HTTP), along with previous support for Smooth Streaming, HLS and HDS, network operators are now able to use SeaWell’s Spectrum software to convert all major streaming formats dynamically and deliver IP video content to any connected device.
Yospace is also jumping into the cloud services space, hoping to stand out by virtue of being able to provide dynamic, live ad insertion. The Yospace CSM Cloud Network is geographically diverse, which it said means loads are balanced while ensuring that end users are serviced from the Yospace servers closest to them.
Cable has steadily pursued dynamic ad insertion (DAI) to achieve better ad targeting and monetization. There have been learning moments along the way as vendors and operators have worked to make DAI a reality in different ways. One key learning that has come from this initial work is that the next phase of DAI needs to be built on campaign management systems (CMSs).
Video publishing company thePlatform has upgraded its mpx system to support video commerce across various devices on digital storefronts. The digital storefronts can help video providers and content owners monetize their premium video libraries by complementing pay walls, advertising or authenticated subscriptions.
Rogers Communications announced it was plunking down $167 million to buy Score Media. Once the deal is finalized, Rogers will wholly own theScore Television Network and related assets, which will be a significant content boost to its existing Sportsnet assets.
The march of technology continues to accelerate, and we must respond. The response has to be: Feed the screens.
Several news items recently made me think about the technology involved with skipping commercials.
NBCUniversal delivered more than 100 million video streams during the recent London Olympic Games, and the almost across-the-board coverage of the events further underscored the value of TV Everywhere services.
Cablevision has hired Matt Lake as its senior vice president of branding and creative.
The new service is part of a $200 million plan to connect the subway to the outside world.
The mobile wallet is coming, and it could be closer than you think.
SeaChange International announced that former Comcast engineering executive Steve Craddock has joined its board of directors.
SeaChange announced that two more United States-based multiple system operators have signed on to use its Adrenalin back office software and client platform.