Shaw Communications is introducing what it’s calling “a new marketing platform,” essentially a new advertising campaign, a new logo and a pair of mascots. The new logo will cut across all Shaw businesses, conveying a consistent "only from Shaw" experience, the company said.
The sale of spectrum to Verizon Wireless and a 10 percent gain in data subscribers contributed to Comcast more than doubling its third-quarter profit. In its third-quarter earnings report, Comcast’s net income was $2.11 billion, or 78 cents per share.
Comcast Xfinity On Demand users will be able to access shows from The CW Television Network at no additional charge. The deal marks the first time that a multi-system operator has gained access to The CW’s content on video-on-demand (VOD).
Specifically, Arris is introducing a bundled multicast IPTV advertising platform for the delivery of national, regional, zoned and targeted ads. The end-to-end offering integrates ad storage, streaming, insertion and splicing in only one device, the Arris Media Services Platform (MSP).
As expected, trials of Isis' NFC-based mobile payments service went live in Austin, Texas, and Salt Lake City today after its planned summer launch was delayed last month. The program will give Isis backers Verizon Wireless, AT&T and T-Mobile USA an indication of whether the mobile wallet could be a source of revenue.
Shares of Google dropped nearly 8 percent to close at $695 on an errant early release of its earnings. Google blamed printer R.R. Donnelley & Sons Co. for submitting its third-quarter filings with the SEC in the middle of the trading day instead of during an after-hours earnings call, as scheduled.
Former Canoe Ventures chief marketing officer Vicki Lins has landed a new job as executive vice president and chief marketing officer for Clear Channel Outdoor Americas (CCOA). In her new job, Lins will lead the marketing strategy and execution for the CCOA business.
Time Warner Cable and Bright House Networks were the latest cable operators to join the Entertainment ID Registry (EIDR), which is a coalition promoting the use of a unique, global identifier of entertainment assets, including films and television episodes.
Isis has confirmed it will launch trials of its NFC-based mobile payments service in Austin, Texas, and Salt Lake City after delaying the summer debut of the app. The company had planned on going live during the summer but abandoned the summer launch.
Federal regulators are moving closer to suing Google over allegations that the company has abused its dominance of Internet search to stifle competition and drive up online advertising prices. Staff members at the FTC are preparing to recommend that the agency file an antitrust lawsuit against the search giant.
SeaWell Networks has attracted two prominent executives to its management team. Jeff Huppertz has joined the company as senior vice president of business and corporate development, and Duncan Potter has been named chief marketing officer.
YouTube currently gives content providers the opportunity to support their video with paid advertising. The option to charge subscription fees would be new, and it would the decision of content partners – such as BBC Worldwide, Endemol and FremantleMedia – to go that route.
Advanced advertising vendor This Technology recently opened a new office in Denver and hired three more executives. While This Technology will keep its original office in New York City, the Denver office opened in August. The Denver location puts This Tech closer to Broomfield, Colo.-based CableLabs.
At a CableLabs interop last month, advanced advertising vendor BlackArrow demonstrated technology that was designed to bridge the gap between traditional linear TV ad sales and ad executions delivered over IP platforms across multiple devices. BlackArrow previewed a new set of services and interfaces.
Telemundo Media and Comcast Spotlight announced a new advertising platform, called Telemundo+, that lets marketers geo-target Hispanic households across multiple screens with English, Spanish or bilingual messages. The two are exploring means to measure the impact of the media strategy.
With IP-based video technology maturing, there is a growing number of smaller companies able to provide subscribers in their typically exurban-to-rural areas with services and features that include larger packages of top-ranked channels (with more of those channels in HD), multi-room DVR, TV Everywhere-type services and hybrid features like Caller ID on TV.
Cable operators, telecom carriers, satellite providers and other service providers are racing to build the infrastructure necessary for delivering any program, on-demand or live, to any device at any time and over any access network. Being first to market with that ability could be a tremendous advantage.
The ultimate product in the TV business is not content. It is the presumed attention of the viewers of that content, sold in aggregate to advertisers. Advertising has been the cornerstone of the TV business since back when the only screens available were the dials on radios.
While not every operator has rolled out a complete multi-screen TV Everywhere service offering, there is certainly sufficient activity worldwide for us to say that TV Everywhere is truly here. In fact, forward-thinking operators are already planning “what’s next” when it comes to TV Everywhere.
Nagra and Harmonic are working on the first commercial MPEG-DASH OTT service, Verimatrix unveiled VCAS for DASH, SeaWell introduced an MPEG-DASH-based system that provides ad insertion, Miranda launched the Nvision 920 and an upgraded Nvision 8140, RGB showed off its new TransAct Encoder/Transcoder, and GreenPeak launched the new GP710.
Phil Orlins, an ESPN producer, knows everything about producing TV in three dimensions. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.
Comcast and its NBCUniversal subsidiary are taking a stake in zeebox, the maker of a so-called "second screen" app that people can fiddle with on mobile devices while they watch TV. The U.S. cable giant isn't saying how much it's putting into the company.
TV Everywhere and Web portal vendor Synacor has joined forces with Comcast Spotlight, which is the advertising division for Comcast Cable, to provide a single point of contact for local online ads. Comcast Spotlight can now sell its advertising inventory on the Web portals that Synacor manages for cable operators.
Isis has scrapped plans to launch its NFC-based mobile wallet before summer ends, delaying the debut of a product designed to provide AT&T, Verizon Wireless and T-Mobile USA with an on-ramp into the potentially lucrative mobile payments space.