Adobe has expanded and integrated its Primetime video platform with a media player that could be used on any mobile device, the beta version of an ad insertion service, and the integration of data analytics. The company is offering an SDK to embed the player in TV Everywhere apps.
In cable, the cable modem and the television converter loom large as signatures of technological advancement. But industry historians point to a far less notorious device as the innovation that propelled the industry from its tenuous origins to an echelon reserved for the truly game-changing. It was a signal meter.
Advanced advertising vendor This Technology has wrapped up $7.5 million in equity financing and announced it counts Comcast, NBCUniversal, Verizon and ABC among its customers. The financing was led by General Catalyst Partners, and This Technology now has Neil Sequeria on its board of directors.
When Google announced plans to fund some 100 new channels of original programming on YouTube, many expected a transformation in television. But a year later, the revolution has not yet been YouTubed. Google had disrupted other industries, and TV appeared to be next in line.
Bucking the trend of cable operators losing basic video subscribers, Suddenlink Communications actually added a total of 200 in the third quarter en route to chalking up some solid financial results. Suddenlink reported third-quarter revenues of $511.9 million.
A California judge has rejected a request for a preliminary injunction against Dish Network's ad-skipping digital video recorder in a dispute that has pit broadcasters against a main distributor of their programming. The ruling was not released publically.
Cablevision reported a third-quarter loss of $3.8 million on slightly higher revenue, compared with the similar period a year ago. Third-quarter net revenue grew 1.2 percent to $1.685 billion. The loss was attributed to higher expenses associated with restructuring and compensation, as well as larger expenditures on paying down debt.
Time Warner Cable’s quarterly profit and video subscriber losses were below Wall Street’s projections, but data and business services continued to be a boon to the company’s bottom line. Time Warner Cable’s net income increased to $808 million, or $2.60 a share, in the third quarter.
Shaw Communications is introducing what it’s calling “a new marketing platform,” essentially a new advertising campaign, a new logo and a pair of mascots. The new logo will cut across all Shaw businesses, conveying a consistent "only from Shaw" experience, the company said.
The sale of spectrum to Verizon Wireless and a 10 percent gain in data subscribers contributed to Comcast more than doubling its third-quarter profit. In its third-quarter earnings report, Comcast’s net income was $2.11 billion, or 78 cents per share.
Comcast Xfinity On Demand users will be able to access shows from The CW Television Network at no additional charge. The deal marks the first time that a multi-system operator has gained access to The CW’s content on video-on-demand (VOD).
Specifically, Arris is introducing a bundled multicast IPTV advertising platform for the delivery of national, regional, zoned and targeted ads. The end-to-end offering integrates ad storage, streaming, insertion and splicing in only one device, the Arris Media Services Platform (MSP).
As expected, trials of Isis' NFC-based mobile payments service went live in Austin, Texas, and Salt Lake City today after its planned summer launch was delayed last month. The program will give Isis backers Verizon Wireless, AT&T and T-Mobile USA an indication of whether the mobile wallet could be a source of revenue.
Shares of Google dropped nearly 8 percent to close at $695 on an errant early release of its earnings. Google blamed printer R.R. Donnelley & Sons Co. for submitting its third-quarter filings with the SEC in the middle of the trading day instead of during an after-hours earnings call, as scheduled.
Former Canoe Ventures chief marketing officer Vicki Lins has landed a new job as executive vice president and chief marketing officer for Clear Channel Outdoor Americas (CCOA). In her new job, Lins will lead the marketing strategy and execution for the CCOA business.
Time Warner Cable and Bright House Networks were the latest cable operators to join the Entertainment ID Registry (EIDR), which is a coalition promoting the use of a unique, global identifier of entertainment assets, including films and television episodes.
Isis has confirmed it will launch trials of its NFC-based mobile payments service in Austin, Texas, and Salt Lake City after delaying the summer debut of the app. The company had planned on going live during the summer but abandoned the summer launch.
Federal regulators are moving closer to suing Google over allegations that the company has abused its dominance of Internet search to stifle competition and drive up online advertising prices. Staff members at the FTC are preparing to recommend that the agency file an antitrust lawsuit against the search giant.
SeaWell Networks has attracted two prominent executives to its management team. Jeff Huppertz has joined the company as senior vice president of business and corporate development, and Duncan Potter has been named chief marketing officer.
YouTube currently gives content providers the opportunity to support their video with paid advertising. The option to charge subscription fees would be new, and it would the decision of content partners – such as BBC Worldwide, Endemol and FremantleMedia – to go that route.
Advanced advertising vendor This Technology recently opened a new office in Denver and hired three more executives. While This Technology will keep its original office in New York City, the Denver office opened in August. The Denver location puts This Tech closer to Broomfield, Colo.-based CableLabs.
At a CableLabs interop last month, advanced advertising vendor BlackArrow demonstrated technology that was designed to bridge the gap between traditional linear TV ad sales and ad executions delivered over IP platforms across multiple devices. BlackArrow previewed a new set of services and interfaces.
Telemundo Media and Comcast Spotlight announced a new advertising platform, called Telemundo+, that lets marketers geo-target Hispanic households across multiple screens with English, Spanish or bilingual messages. The two are exploring means to measure the impact of the media strategy.
With IP-based video technology maturing, there is a growing number of smaller companies able to provide subscribers in their typically exurban-to-rural areas with services and features that include larger packages of top-ranked channels (with more of those channels in HD), multi-room DVR, TV Everywhere-type services and hybrid features like Caller ID on TV.