Pay TV companies are leaving money on the table. Content providers and pay TV service providers require a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, and they are interested in getting that sooner rather than later.
Deutsch LA is serving up commercials for several clients via Comcast AdDelivery, the latter of which is a business unit of Comcast Wholesale. Deutsch LA, which is an interpublic company, is initially using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
Strong third-quarter results have sent Google shares past the $1,000 mark for the first time. Shortly after the markets opened Friday, Google Inc. shares jumped more than 12 percent to $1,002. The stock had never before surpassed $928 in regular market trading since Google went public at $85 per share nine years ago.
CED Editor-in-Chief Brian Santo discusses ad insertion in a multi-stream environment. Multi-screen ad insertion always relies on creating a manifest, and there are several ways to do that, but one method gives service providers all the tools they need to do the job.
Suddenlink Communications is now offering interactive TV (iTV) services in the Texas communities of Tyler and Bryan-College Station. Among other features, advertisers in those areas can now superimpose special offers onto TV screens or subscribers can telescope into a commercial with their remote controls for more information.
Arris Group and SeaWell Networks have integrated the former’s SkyVision ad insertion platform and the latter’s IP session delivery controller to enable the delivery of localized, session-oriented advertisements and programming at the home network level.
SundaySky, an Israel-based provider of personalized ads for online brands, announced this morning that it had raised $20 million in Series C funding. Comcast Ventures led the funding round for SundaySky while Liberty Global Ventures, Vintage Investment Partners and existing investors Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners also took part.
FourthWall Media announced this morning that the U.S. Patent office had approved a patent for its broadband device personalization technology. The technology in the patent uses proprietary methods to analyze consumer on-device behaviors.
Adobe announced a set of new analytics features for its PrimeTime product that will make it easier to both monitor the quality of TV everywhere streams and evaluate viewer behavior. The new capabilities come with a new per-stream pricing model. Adobe also announced thatTBS is the latest customer of Primetime.
Time Warner Cable Media today announced the launch of a new advertising platform that lets marketers customize and target their brand messages in live programming from televisions to tablets across more than 50 cable networks. Time Warner Cable Media (TWC Media) said its TWC Media Ads Everywhere was the first multi-screen ad service for iOS and Android devices.
A recent ad campaign run by Comcast Media 360 demonstrates that ads on TV and ads delivered via broadband-connected platforms affect significantly different consumer groups. The implication is that multi-screen delivery, which service providers are still struggling to monetize, can be highly valuable in ad campaigns by reaching different consumer constituencies.
Ensequence said it is launching a new national platform for interactive TV advertising that will debut in the first quarter of 2014. With the new platform, the company is moving to a service model for the first time, attempting to connect advertisers with its customers, which include cable operators, satellite providers, telco distributors and Smart TV manufacturers.
BlackArrow has assembled a roster of industry experts for its new advisory board. The board’s goals include helping the TV and advertising industries gain a better understanding of the benefits, challenges and opportunities of new advertising technologies.
Now that TV can go over any screen and can be watched at any time, the problem of controlling reach and frequency is exponentially more complex. To reach people who are watching TV time-shifted or on devices, advertisers need not only to buy traditional linear TV, but also to buy campaigns on all the other new TV platforms as well — a cost prohibitive proposition.
NCC Media, the cable industry's national sales representative firm, has struck up a partnership with Dish Network to further the placement of ads in local markets. The agreement combines ad impressions in over three million Dish subscriber homes with those of NCC owners Comcast, Cox and Time Warner Cable in 25 of the largest markets across the nation.
Optimus, a Republican data management organization, has signed an agreement with FourthWall Media to access the latter’s cable set-top box viewing data. FourthWall said its viewership data could aid political analysts firms, such as Optimus, in identifying voter segments and targeting messages to the correct homes for maximum efficiency and effectiveness.
Ensequence has hired former Cablevision Media Sales executive David Kline as its chief operating officer. The company said it hired Kline to lead the development of new and interactive advertising products and services working with distributors, programmers and advertisers.
From the Independent Show: Viamedia has developed a service that enables MVPDs that have as few as 1,500 television households to deliver local advertising. The company provides small to medium-sized operators with sales, traffic, cross channel marketing, encoding, billing and other services associated with selling local advertising.
Delivery Agent hopes to boost T-commerce activity by forging a relationship with one of the masters of Internet-based commerce, PayPal. The idea is to induce PayPal merchants to take advantage of Delivery Agent’s existing relationships with service providers and consumer electronics companies to offer coupons, requests for information (RFIs) and the ability to make direct purchases.
Advanced advertising vendor This Technology has hired Denise MacDonell as its vice president of product management. In her new job, MacDonell will lead will lead a product management organization focused on defining product strategy, developing product roadmaps, and implementing repeatable product processes for This Technology’s dynamic ad insertion (DAI) and alternate content delivery product lines.
Targeted TV ad developer Visible World and interactive TV vendor FourthWall Media announced this morning that they have joined forces to create an addressable advertising platform for one-to-one set-top box targeting. FourthWall is extending the capabilities of its EBIF platform to support Visible World's addressable advertising offerings.
BlackArrow announced the availability of a new product, BlackArrow Linear, that will help cable operators extend live and linear TV programming into IP devices. In tandem with the new product release, BlackArrow also announced partnerships with encoding, transcoding and packaging vendors to create an ecosystem for splicing ads into the live streams.
Canoe has licensed BlackArrow Affiliate, the toolset from BlackArrow that enables programmers to manage ad avails in video on demand (VOD) services. MSOs can use BlackArrow Affiliate to schedule ad campaigns by criteria including day of week, time of day, and by program or series.
Comcast’s Robert Pick, senior vice president of corporate development, joined ValueVision Media’s board of directors. ValueVision, which Comcast owns a stake in, is a multi-channel retailer that operates under the ShopNBC name.
Taking TV advertising metrics to yet another new level, TiVo’s research subsidiary has signed up 48K TiVo users who have agreed to provide far more information about their individual viewing and buying habits. The service can give advertisers an even more detailed view correlating ad spending and buying behavior.