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Daily news and top headlines for broadband communications engineering and design professionals

Ensequence hires advisor as COO

August 5, 2013 1:25 pm | by Brian Santo | News | Comments

Ensequence has hired former Cablevision Media Sales executive David Kline as its chief operating officer. The company said it hired Kline to lead the development of new and interactive advertising products and services working with distributors, programmers and advertisers.

Viamedia crafts local sales product for smaller ops

July 29, 2013 1:15 pm | by Brian Santo | News | Comments

From the Independent Show: Viamedia has developed a service that enables MVPDs that have as few as 1,500 television households to deliver local advertising. The company provides small to medium-sized operators with sales, traffic, cross channel marketing, encoding, billing and other services associated with selling local advertising.

Delivery Agent partners with PayPal

June 25, 2013 2:04 pm | by Brian Santo | News | Comments

Delivery Agent hopes to boost T-commerce activity by forging a relationship with one of the masters of Internet-based commerce, PayPal. The idea is to induce PayPal merchants to take advantage of Delivery Agent’s existing relationships with service providers and consumer electronics companies to offer coupons, requests for information (RFIs) and the ability to make direct purchases.

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This Technology hires MacDonell as VP of product management

June 7, 2013 12:11 pm | by Mike Robuck | News | Comments

Advanced advertising vendor This Technology has hired Denise MacDonell as its vice president of product management. In her new job, MacDonell will lead will lead a product management organization focused on defining product strategy, developing product roadmaps, and implementing repeatable product processes for This Technology’s dynamic ad insertion (DAI) and alternate content delivery product lines.

Visible World, FourthWall Media draw a bead on targeted ads

June 5, 2013 12:23 pm | by Mike Robuck | News | Comments

Targeted TV ad developer Visible World and interactive TV vendor FourthWall Media announced this morning that they have joined forces to create an addressable advertising platform for one-to-one set-top box targeting. FourthWall is extending the capabilities of its EBIF platform to support Visible World's addressable advertising offerings.

BlackArrow targets ads to IP devices, forges new partnerships

May 30, 2013 12:21 pm | by Mike Robuck | Product Releases | Comments

BlackArrow announced the availability of a new product, BlackArrow Linear, that will help cable operators extend live and linear TV programming into IP devices. In tandem with the new product release, BlackArrow also announced partnerships with encoding, transcoding and packaging vendors to create an ecosystem for splicing ads into the live streams.

Canoe licenses BlackArrow ad management tool

May 23, 2013 1:44 pm | by Brian Santo | News | Comments

Canoe has licensed BlackArrow Affiliate, the toolset from BlackArrow that enables programmers to manage ad avails in video on demand (VOD) services. MSOs can use BlackArrow Affiliate to schedule ad campaigns by criteria including day of week, time of day, and by program or series.

Comcast’s Pick joins ValueVision board

May 9, 2013 12:34 pm | by Mike Robuck | News | Comments

Comcast’s Robert Pick, senior vice president of corporate development,  joined ValueVision Media’s board of directors. ValueVision, which Comcast owns a stake in, is a multi-channel retailer that operates under the ShopNBC name.

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TiVo ups the ante on viewer data mining

May 8, 2013 1:32 pm | by Brian Santo | News | Comments

Taking TV advertising metrics to yet another new level, TiVo’s research subsidiary has signed up 48K TiVo users who have agreed to provide far more information about their individual viewing and buying habits. The service can give advertisers an even more detailed view correlating ad spending and buying behavior.

SCTE adds standard for ad zapping

April 24, 2013 1:30 pm | by Brian Santo | News | Comments

The SCTE has published a new standard that covers the ability of programmers and operators to control fast forwarding on-demand content.  “Stream Restriction Data Model” documents how the industry can to selectively enable or disable Fast Forwarding in on-demand content and advertising.

US Internet ad revenue grows 15 percent in 2012

April 17, 2013 12:32 pm | by Associated Press | News | Comments

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday. The report from the Interactive Advertising Bureau and PricewaterhouseCoopers said that mobile ad revenue more than doubled from the previous year to $3.4 billion. 

SeaChange issues weak fiscal 1Q outlook

April 10, 2013 12:51 pm | by Associated Press | News | Comments

SeaChange International Inc. shares sank in after-hours trading Tuesday after the video software company issued a disappointing forecast. The Acton, Mass.-based company posted net income of $7 million, or 21 cents per share, for its fiscal fourth quarter that ended Jan. 31. That compares with a loss of $4.8 million, or 15 cents per share, for the same quarter of the prior year.

Microsoft ratchets up ad assault on Google

April 9, 2013 12:44 pm | by Associated Press | News | Comments

Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals. The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls "Scroogled."

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Clearleap, BlackArrow team up on advanced ads

April 9, 2013 12:34 pm | by Mike Robuck | News | Comments

Clearleap and BlackArrow have integrated their respective platforms in order to streamline the monetization of on-demand and multi-screen video advertisements. Through the Clearleap-BlackArrow offering, programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising. 

Charter refuses ads for TV antenna maker

March 22, 2013 1:22 pm | by The Associated Press | News | Comments

A TV antenna maker wanted to use the competition's own medium — cable TV — for its anti-cable message. Now, officials at Antennas Direct say Charter Communications' refusal to air the ads is evidence of the cable industry's growing concern over antennas.

Suddenlink ups Archer to VP of service delivery, CAO Group

March 15, 2013 8:44 am | by Mike Robuck | News | Comments

Suddenlink Communications has promoted Tim Archer to vice president of service delivery for the company’s commercial and advertising operations (CAO) organization, which is headquartered in Dallas. Prior to his promotion, Archer was senior director of operations for Suddenlink systems in Amarillo, Texas, Clovis, N.M., and some California systems. 

Ad platform startup gains $11M in vencap

March 6, 2013 3:08 pm | by Brian Santo | News | Comments

Innovid, a startup that specializes in equipment used to create and distribute interactive advertising, has just nailed down another $11 million in venture funding. The company develops tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. The suite of products includes the Innovid's own Ad Server. 

Time Warner Cable scores marketing deal with University of Kentucky

March 4, 2013 12:03 pm | by Mike Robuck | News | Comments

Time Warner Cable has struck a multi-year sponsorship deal with the University of Kentucky’s athletic program centered around the men’s basketball and football teams. With the agreement, Time Warner Cable serves as the official sponsor of University of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and services.

Charter narrows Q4 loss; heading for all-digital

February 22, 2013 2:11 pm | by Brian Santo | News | Comments

Charter Communications said its residential customer relationships increased by 20,000 during the fourth quarter of 2012, compared to the year-ago period, which CEO Tom Rutledge said was the best Q4 performance at the company in 10 years.

Mexico’s Totalplay picks Envivio for IPTV, VOD services

February 20, 2013 2:53 pm | by Mike Robuck | News | Comments

Totalplay Telecomunicaciones, an IPTV service provider in Mexico, has deployed Envivio Muse encoders to provision its live and on-demand services. Totalplay is also using software-based Muse encoders on the Envivio 4Caster Gen III platform.

Cisco debuts mobile targeted ad system

February 19, 2013 2:02 pm | by Brian Santo | News | Comments

The vendor’s new Cisco Quantum software suite is designed to handle any sort of new monetization scheme; combining Cisco Systems' software with new small cell products, cable operators can create a system for mobile targeted advertising.

Former Insight exec Griffith joins Willner at Penthera

February 19, 2013 1:06 pm | by Mike Robuck | News | Comments

It was an offer that Melani Griffith couldn’t refuse. Griffith started her new job at Penthera Partners, which reunited her with former Insight Communications head honcho Michael Willner. Griffith was hired as Penthera’s executive vice president of business development.

Comcast all in on NBCUniversal; broadband subs drive Q4

February 13, 2013 3:20 pm | by Mike Robuck | News | Comments

Comcast announced that it was buying out General Electric’s 49 percent stake in NBCUniversal for $16.7 billion instead of waiting until next year’s previously scheduled date of July to take full control of NBCUniversal. Comcast earned $1.52 billion, or 56 cents per share, in the fourth quarter.

Comcast unlocks vault of Fox TV Everywhere content

February 12, 2013 3:02 pm | by Mike Robuck | News | Comments

Comcast and Fox Networks announced a multi-platform distribution deal that gives nearly 22 million Xfinity TV customers access to a wide range of video content from Fox across linear TV, online, tablets, mobile devices and gaming consoles.

TWC adds VOD content for PCs, Macs on Web browser

February 11, 2013 2:55 pm | by Mike Robuck | News | Comments

After offering VOD content on its TWC TV app for iPads, Time Warner Cable has upgraded its TWCTV.com Web portal to do the same on Macs and PCs. With the upgrade to TWCTV.com, Time Warner Cable is now serving up 4,000 VOD titles to subscribers.

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