Taking TV advertising metrics to yet another new level, TiVo’s research subsidiary has signed up 48K TiVo users who have agreed to provide far more information about their individual viewing and buying habits. The service can give advertisers an even more detailed view correlating ad spending and buying behavior.
The SCTE has published a new standard that covers the ability of programmers and operators to control fast forwarding on-demand content. “Stream Restriction Data Model” documents how the industry can to selectively enable or disable Fast Forwarding in on-demand content and advertising.
U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday. The report from the Interactive Advertising Bureau and PricewaterhouseCoopers said that mobile ad revenue more than doubled from the previous year to $3.4 billion.
SeaChange International Inc. shares sank in after-hours trading Tuesday after the video software company issued a disappointing forecast. The Acton, Mass.-based company posted net income of $7 million, or 21 cents per share, for its fiscal fourth quarter that ended Jan. 31. That compares with a loss of $4.8 million, or 15 cents per share, for the same quarter of the prior year.
Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals. The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls "Scroogled."
Clearleap and BlackArrow have integrated their respective platforms in order to streamline the monetization of on-demand and multi-screen video advertisements. Through the Clearleap-BlackArrow offering, programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising.
A TV antenna maker wanted to use the competition's own medium — cable TV — for its anti-cable message. Now, officials at Antennas Direct say Charter Communications' refusal to air the ads is evidence of the cable industry's growing concern over antennas.
Suddenlink Communications has promoted Tim Archer to vice president of service delivery for the company’s commercial and advertising operations (CAO) organization, which is headquartered in Dallas. Prior to his promotion, Archer was senior director of operations for Suddenlink systems in Amarillo, Texas, Clovis, N.M., and some California systems.
Innovid, a startup that specializes in equipment used to create and distribute interactive advertising, has just nailed down another $11 million in venture funding. The company develops tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. The suite of products includes the Innovid's own Ad Server.
Time Warner Cable has struck a multi-year sponsorship deal with the University of Kentucky’s athletic program centered around the men’s basketball and football teams. With the agreement, Time Warner Cable serves as the official sponsor of University of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and services.
Charter Communications said its residential customer relationships increased by 20,000 during the fourth quarter of 2012, compared to the year-ago period, which CEO Tom Rutledge said was the best Q4 performance at the company in 10 years.
Totalplay Telecomunicaciones, an IPTV service provider in Mexico, has deployed Envivio Muse encoders to provision its live and on-demand services. Totalplay is also using software-based Muse encoders on the Envivio 4Caster Gen III platform.
The vendor’s new Cisco Quantum software suite is designed to handle any sort of new monetization scheme; combining Cisco Systems' software with new small cell products, cable operators can create a system for mobile targeted advertising.
It was an offer that Melani Griffith couldn’t refuse. Griffith started her new job at Penthera Partners, which reunited her with former Insight Communications head honcho Michael Willner. Griffith was hired as Penthera’s executive vice president of business development.
Comcast announced that it was buying out General Electric’s 49 percent stake in NBCUniversal for $16.7 billion instead of waiting until next year’s previously scheduled date of July to take full control of NBCUniversal. Comcast earned $1.52 billion, or 56 cents per share, in the fourth quarter.
Comcast and Fox Networks announced a multi-platform distribution deal that gives nearly 22 million Xfinity TV customers access to a wide range of video content from Fox across linear TV, online, tablets, mobile devices and gaming consoles.
After offering VOD content on its TWC TV app for iPads, Time Warner Cable has upgraded its TWCTV.com Web portal to do the same on Macs and PCs. With the upgrade to TWCTV.com, Time Warner Cable is now serving up 4,000 VOD titles to subscribers.
Mobile wallet joint venture Isis is seeing results from trials in Salt Lake City and Austin, Texas, according to Yankee Group, but the research group isn't quite convinced. Since the trials were launched, merchants supporting the mobile payment system have seen an uptick in both repeat visits and overall purchases.
Years after Netflix, smartphones and tablets all hit the scene, even those service providers capable of multi-screen delivery continue to struggle with the multi-screen phenomenon. That’s because even as service providers respond to viewers’ increasing appetite for video on screens other than the TV, consumers’ multi-screen behavior continues to evolve.
Cisco has introduced a stadium Wi-Fi system that incorporates a multicast capability. Cisco StadiumVision Mobile gives stadium operators the option of creating channels of additional content, such as a replay channel, a broadcast channel for out-of-town games and feeds from stadium cameras, all accessible through a mobile app.
DirecTV will introduce ad insertion for its DirecTV Everywhere service later this year, using technology from FreeWheel, in which DirecTV has also just invested. FreeWheel raised $16 million and then another $12 million in two previous rounds of funding.
On a fourth-quarter and year-end earnings conference call, Time Warner Cable President and COO Rob Marcus outlined some of the cable operator’s key initiatives for this year, which included the rollout of a cloud-based user interface on IP set-top boxes and gateways.
It’s official. After weeks of rumors, Time Warner Cable announced that it had locked up the rights to carry the new Los Angeles Dodgers television channel after yanking them away from Fox Sports. The new Dodgers regional network is called SportsNet LA.
The CALM Act requires video service providers (VSPs) to meet specific audio leveling standards. This paper reviews a best-of-breed solution that enables VSPs to solve loudness problems and avoid penalties, without compromising the audio experience.
Miranda Technologies said it has acquired Softel, a provider of captioning, subtitling, audio and video description, interactivity, and other video technologies. The value of the deal was not disclosed. Miranda was purchased by Belden last year.