Time Warner Cable is taking aim at winning back former customers through a new marketing campaign. The operator is targeting video customers that it has lost to the likes of Verizon and AT&T. The marketing campaign is called “The Better Guarantee” and is an extension of the cable operator’s “Enjoy Better” campaign.
Suddenlink has promoted Kevin Stephens to president of the company’s Commercial & Advertising Operations (CAO) organization, headquartered in Dallas. Two other Suddenlink executives were promoted to vice president: Brian May and Bradley Cooke.
Before we Start Over with a New Year, here’s a Look Back at 2012 through the prism of CED’s Broadband 50, which is now 12 years old. We have scoured the cable world to come up with the people, stories and trends that were the most meaningful.
The nation’s second-largest cable operator is taking a more hands-on approach with its customers by allowing them to interact with its products and triple-play services at the new experiential store. The Wilmington store is the first of its kind, but Time Warner Cable plans on expanding the concept nationally over the next few years.
ES3 is teaming with Azuki Systems to demonstrate how TumbleBooks TV can be turned into a multi-screen service accessible on mobile devices in the home and elsewhere. ES3 develops apps for the Microsoft Mediaroom environment. TumbleBooks TV is an app that delivers read-along children’s books to the TV.
Verizon’s new media server made its official debut at the Consumer Electronics Show in Las Vegas, along with an IP-based set-top box. Motorola made both the media server and set-top box, with the former rumored to be in the works for some time.
Jason Kilar will step down as the chief executive of Hulu, the online video service owned by the parents of ABC, NBC and Fox. NBC parent Comcast is required to be a silent partner in Hulu as part of the government signing off on its purchase of NBCUniversal.
Fisher Communications and Hubbard Broadcasting announced what they are calling a soft consumer launch of a mobile digital television service, called MyDTV, in Seattle and Minneapolis, respectively. Both are initially distributing 750 receivers in each of their respective markets.
The National Academy of Television Arts & Sciences is giving Motorola Mobility an Emmy Award. The Academy is honoring Motorola’s use of its CherryPicker video processor for digital program insertion (DPI), specifically for serving localized ads across digital programming.
AT&T has beefed up its TV Everywhere roster with the addition of Starz Play, Encore Play and MoviePlex Play from Starz Entertainment. AT&T subscribers that are signed up for the Starz Encore and MoviePlex premium channels can now view the content on iOS devices through their Wi-Fi and broadband connections.
TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany.
The company introduced two new Near Field Communication solutions that will integrate certified NFC, Bluetooth, Wi-Fi, and FM onto a single chip. Broadcom also announced a single card solution combining its 5G Wi-Fi combo chip with its standalone NFC.
With the update, Time Warner Cable is now serving up 4,000 VOD titles on iPad, iPhone and iPad touch devices to subscribers. The movies and shows come in both SD and HD formats from 91 providers. Users have access to the VOD programming associated with their subscription packages. Other cable operators, such as Cablevision, also offer subscribers access to their VOD libraries across multiple screens.
Just as cable operators are looking to provide a consistent viewer experience across screens, they are interested in ensuring a consistent experience when it comes to all aspects of customer care. There is as much innovation going on in business and operations support systems (B/OSS) as there is in the delivery network itself.
Universal Sports Network announced it was moving its production and broadcast operations to the Comcast Media Center. The move, which is slated to be completed the first of next year, will bring 44 new jobs to the Comcast Media Center (CMC).
Television viewers were once called couch potatoes. Many are becoming more active while watching now, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets.
SeaChange CTO Steve Davi has jumped ship for Synacor, where he will serve as senior vice president of software engineering. The move was apparently precipitated by SeaChange’s decision to eliminate the position of a corporate chief technology officer.
Chicago may end up succeeding where so many other cities have failed with its plan to build a municipal broadband network. Two dozen communications companies have responded to the city’s request for interest (RFI), including Cisco, Alcatel, AT&T, Verizon, Level 3 and Motorola Mobility.
The action is essentially an enhancement of a relationship the two struck more than a year ago. TWCM described the move as hardwiring U-verse homes into the fixed scheduling network grids in I+. The agreement will be effective for the 2013 broadcast year.
New Zealand’s national broadcaster is preparing to launch an on-demand catch-up TV app for both Apple iOS and Google Android devices. TVNZ’s onDemand catch-up app will be built to use Brightcove’s App Cloud mobile app platform, allowing TVNZ to securely deliver content.
TV’s user interface (UI) – combining navigation, search, discovery and more – is as sophisticated a product as the TV industry has. But it doesn’t by a long shot get viewers literally everywhere they might want to go. “Disaster” might be too strong a word for TV’s UI, but whatever the appropriate description is, the difference is a matter only of degree.
Tier 2 and Tier 3 service providers remain squeezed by circumstances. Some are scraping up the wherewithal to build infrastructure supporting new services. Meanwhile, equipment vendors continue to devise solutions sized and priced appropriately for the market.
Managed service providers, telcos, MSOs and satellite broadcasters alike are facing intense competition from over-the-top service providers such as Netflix and Hulu. These new market entrants are rapidly building their subscriber base by providing premium video and video-on-demand services on any device.
Adobe has expanded and integrated its Primetime video platform with a media player that could be used on any mobile device, the beta version of an ad insertion service, and the integration of data analytics. The company is offering an SDK to embed the player in TV Everywhere apps.
In cable, the cable modem and the television converter loom large as signatures of technological advancement. But industry historians point to a far less notorious device as the innovation that propelled the industry from its tenuous origins to an echelon reserved for the truly game-changing. It was a signal meter.