Advertising

Networks shell out billions for NFL

December 15, 2011 1:56 pm | by The Associated Press | News | Comments

With NFL games enjoying seemingly invincible ratings while most everything else on TV goes down, down, down, the league's traditional broadcast partners embraced a deal that sends their rights fees up, up, up.

Bright House signs ad agreements with Verizon, Comcast, Knology

December 13, 2011 3:05 pm | by Mike Robuck | News | Comments

Bright House Media Strategies, the advertising division of Bright House Networks, has signed up Verizon FiOS, Comcast Spotlight and Viamedia/Knology to serve up national and regional spot ads in the Tampa Bay area through its Tampa Bay Interconnect.

Motorola, FourthWall form a multi-screen bond

December 13, 2011 3:02 pm | by Brian Santo | News | Comments

Motorola Mobility has adopted products from FourthWall Media to support tighter integration between set-top boxes and mobile devices.

Cablevision sues Verizon over accuracy of ads

December 9, 2011 3:10 pm | by The Associated Press | News | Comments

Cablevision Systems is suing rival Verizon Communications in an effort to stop an advertising campaign deriding the speed of Cablevision's Internet service.

SeaChange adds a half-dozen multi-screen customers

December 9, 2011 3:07 pm | by Brian Santo | News | Comments

Drama in its boardroom may have dominated recent headlines, but the big story at SeaChange International is that it is finding singular success with its evolution to a multi-screen strategy.

Maple Leafs and Raptors sold to Rogers and BCE

December 9, 2011 2:56 pm | by The Associated Press | News | Comments

Canada's largest telecommunication companies have agreed to buy the NHL's Toronto Maple Leafs and NBA's Toronto Raptors; the fierce telecom rivals seek live content for their sports channels, digital properties and smartphones.

Digital Advertising World Asia - April 25, 2012

December 8, 2011 4:31 pm | by CED Magazine | Events

Digital Advertising World Asia 2012 provides advertisers, agencies, publishers and solution vendors with an unparalleled forum that supports the exchange of ideas and emerging models.

Cogeco to buy transit media firm

December 6, 2011 2:07 pm | by Brian Santo | News | Comments

Cogeco is expanding its portfolio of media outlets that already includes a cable network, TV and radio stations, and a news agency, with the acquisition of an advertising rep firm.

Comcast's Smit, TWC's Britt saddle up on Verizon Wireless deal

December 5, 2011 2:09 pm | by Mike Robuck | Blogs | Comments

While the shockwaves from Comcast, Time Warner Cable and Bright House Networks' decision to sell their wireless spectrum - through their joint venture of SpectrumCo – continue to settle, company execs hit their respective blogs to provide additional insights.

Study: Consumers stay tuned in to VOD ads despite varied lengths

November 16, 2011 4:36 pm | by Mike Robuck | News | Comments

Viewers of free VOD content stay engaged with advertisements despite varying lengths of the ad loads, according to Phase II of an Advanced Advertising Media Project AAMP study.

@ Cable-Tec Expo: Multi-screen ROI is a promise

November 15, 2011 5:48 pm | by Brian Santo | News | Comments

Multi-screen delivery is about as complicated an endeavor as an operator can get involved in, requiring the involvement of almost every aspect of the business, from network engineering to call centers to the legal department.

Avail-TVN closes VOD loophole

November 15, 2011 5:13 pm | by Brian Santo | Product Releases | Comments

Avail-TVN is introducing a new service that eliminates an odd inefficiency in the handling of digital ad insertion (DAI) in VOD assets.

Envivio responds to multi-screen demands

November 15, 2011 5:11 pm | by Brian Santo | Product Releases | Comments

Envivio is introducing a range of new products, including a transcoder designed to help facilitate IT-centric headend/data center operations, a video processor that can perform ad insertion in multi-screen environments and an API that can help optimize TV Everywhere services.

Arris intros VIPr 6000 platform

November 14, 2011 4:04 pm | by Brian Santo | Product Releases | Comments

Arris is introducing a new member of its VIPr transcoders, this one with triple the channel capacity of its predecessor.

Rovi Ad Network refines ad targeting

November 10, 2011 3:00 pm | by Brian Santo | News | Comments

Rovi is promising refinements to its user interface-based advertising system with upgrades aimed at making targeted advertising easier and more effective for members of its Advertising Network.