With NFL games enjoying seemingly invincible ratings while most everything else on TV goes down, down, down, the league's traditional broadcast partners embraced a deal that sends their rights fees up, up, up.
Bright House Media Strategies, the advertising division of Bright House Networks, has signed up Verizon FiOS, Comcast Spotlight and Viamedia/Knology to serve up national and regional spot ads in the Tampa Bay area through its Tampa Bay Interconnect.
Motorola Mobility has adopted products from FourthWall Media to support tighter integration between set-top boxes and mobile devices.
Cablevision Systems is suing rival Verizon Communications in an effort to stop an advertising campaign deriding the speed of Cablevision's Internet service.
Drama in its boardroom may have dominated recent headlines, but the big story at SeaChange International is that it is finding singular success with its evolution to a multi-screen strategy.
Canada's largest telecommunication companies have agreed to buy the NHL's Toronto Maple Leafs and NBA's Toronto Raptors; the fierce telecom rivals seek live content for their sports channels, digital properties and smartphones.
Digital Advertising World Asia 2012 provides advertisers, agencies, publishers and solution vendors with an unparalleled forum that supports the exchange of ideas and emerging models.
Cogeco is expanding its portfolio of media outlets that already includes a cable network, TV and radio stations, and a news agency, with the acquisition of an advertising rep firm.
While the shockwaves from Comcast, Time Warner Cable and Bright House Networks' decision to sell their wireless spectrum - through their joint venture of SpectrumCo – continue to settle, company execs hit their respective blogs to provide additional insights.
Viewers of free VOD content stay engaged with advertisements despite varying lengths of the ad loads, according to Phase II of an Advanced Advertising Media Project AAMP study.
Multi-screen delivery is about as complicated an endeavor as an operator can get involved in, requiring the involvement of almost every aspect of the business, from network engineering to call centers to the legal department.
Avail-TVN is introducing a new service that eliminates an odd inefficiency in the handling of digital ad insertion (DAI) in VOD assets.
Envivio is introducing a range of new products, including a transcoder designed to help facilitate IT-centric headend/data center operations, a video processor that can perform ad insertion in multi-screen environments and an API that can help optimize TV Everywhere services.
Arris is introducing a new member of its VIPr transcoders, this one with triple the channel capacity of its predecessor.