Charter Communications is setting the stage for interactive advertising by deploying FourthWall Media’s Ad Widgets in 800,000 digital homes across five markets.
Advanced advertising vendor BlackArrow has released new software that was designed to help cable operators work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.
The video processing specialist adds support for MPEG DASH and CALM Act compliance.
Microsoft strengthens its position against Internet rivals.
Google's policy of openness seems to permeate everything it does.
Greystripe is using its relationship with parent company ValueClick to up the ante in the mobile ad network space.
Why did bundle integration seem to stop with Caller ID on TV?
The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.
New software enables the MediaHawk server to place ads at just about any point in a VOD session.
New software gives the video monitoring system new capabilities, including CALM Act conformance.
BlackArrow notched a big customer win for its dynamic ad insertion (DAI) in VOD platform with Rogers Communications.
Interactive TV and middleware vendor Alticast has tapped cable industry veteran John Carlucci as its new chief technology officer for the Americas.
Liberty Global Ventures and Comcast Ventures stepped to the plate to lead an $11 million second round of financing for advertising enabler Integrate, led by Jeremy Bloom.
The turnstile for executives who have left Cablevision since late last year continued to spin with the news that David Kline has stepped down from his leadership position at Cablevision Media Sales.