Viewers of free VOD content stay engaged with advertisements despite varying lengths of the ad loads, according to Phase II of an Advanced Advertising Media Project AAMP study.
Multi-screen delivery is about as complicated an endeavor as an operator can get involved in, requiring the involvement of almost every aspect of the business, from network engineering to call centers to the legal department.
Avail-TVN is introducing a new service that eliminates an odd inefficiency in the handling of digital ad insertion (DAI) in VOD assets.
Envivio is introducing a range of new products, including a transcoder designed to help facilitate IT-centric headend/data center operations, a video processor that can perform ad insertion in multi-screen environments and an API that can help optimize TV Everywhere services.
Arris is introducing a new member of its VIPr transcoders, this one with triple the channel capacity of its predecessor.
Rovi is promising refinements to its user interface-based advertising system with upgrades aimed at making targeted advertising easier and more effective for members of its Advertising Network.
Tektronix expanded its Sentry digital monitoring line with a new product that MVPDs can use to evaluate compliance with legal requirements to prevent ads from getting louder than surrounding programs.
The company has long talked about being in the TV business. The issue was whether it would voluntarily restrict itself to over-the-top (OTT) content or attempt to compete with multichannel video programming distributors (MVPDs).
With the launch of new consumer services, companies face business and technical challenges that impede time to market and successful deployments. Multi-screen app development for the cable TV industry is no different. Some unique business and technical challenges must be addressed to take advantage of the “appmania” that is sweeping the CE industry.
The push for multi-screen video services is creating new players in the digital content value chain, including over-the-top providers, and creating opportunities and challenges for service providers, advertisers, content providers and consumers.
It hasn’t gotten to the point where we’ve struck a partnership deal with Berlitz yet, but over the past couple of years there’s been a dramatic increase in interest from the international community in SCTE’s products and services.
Comcast is still mulling the fine print of its Xcalibur service, including price point and whether it will be a premium-only offering, but the IP- and cloud-based service is headed to a major market next year.
The acquisition comes as Yahoo itself is the subject of takeover speculation. The company has been struggling to grow its revenue, even as rivals such as Google and Facebook – and overall Internet advertising – are doing just that.
On the day their extended retransmission contract ran out, Fox Networks and DirecTV reached an agreement.
YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators.
DirecTV is accusing Fox of creating misleading advertising as the two renegotiate their retransmission contract.
BigBand has taken the wraps off of a targeted advertising application that lets IPTV video providers use “virtual zoning” to deliver ads to ad zones over linear TV.
To borrow a phrase from an infamous actor, Time Warner Cable’s high-speed Internet services were “winning” in the third quarter.
Interactive or advanced ads improved customer engagement and brand recall.
Nagra, a Kudelski group company, provides multi-screen security and content protection technologies, as well as advanced user experience and advertising solutions powered by OpenTV technology.
BigBand Networks is a leader in digital video networking. The company’s innovative video networking platforms utilize exiting infrastructure to deliver and monetize multi-platform video services, including digital TV, high-definition TV, advanced advertising, video-on-demand and interactive TV, along with state-of-the-art bandwidth solutions.
SeaChange is a leading provider of software, services and solutions for multi-screen video delivery, digital advertising, video-on-demand and content acquisition. Its powerful open solutions enable broadband television operators to provide new on-demand services and gain greater efficiencies in advertising and content delivery across multiple screens.
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