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Daily news and top headlines for broadband communications engineering and design professionals
Charter gears up for interactive ads with FourthWall’s widgets
April 12, 2012 2:58 pm | by Mike Robuck | News | CommentsCharter Communications is setting the stage for interactive advertising by deploying FourthWall Media’s Ad Widgets in 800,000 digital homes across five markets.
BlackArrow’s software adds flexibility to dynamic ad insertion
April 11, 2012 2:57 pm | by Mike Robuck | Product Releases | CommentsAdvanced advertising vendor BlackArrow has released new software that was designed to help cable operators work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.
Elemental Tech busy with collaborations
April 11, 2012 2:51 pm | by Brian Santo | News | CommentsThe video processing specialist adds support for MPEG DASH and CALM Act compliance.
AOL to sell more than 800 patents to Microsoft
April 9, 2012 2:00 pm | by The Associated Press | News | CommentsMicrosoft strengthens its position against Internet rivals.
Page recaps 1st year as Google CEO
April 6, 2012 2:11 pm | by Andrew Berg, Wireless Week | News | CommentsGoogle's policy of openness seems to permeate everything it does.
Greystripe intros PC-to-mobile ad targeting
April 6, 2012 2:09 pm | by Monica Alleven, Wireless Week | Product Releases | CommentsGreystripe is using its relationship with parent company ValueClick to up the ante in the mobile ad network space.
UXP powers multi-screen phone service for Trinidad cable op
April 5, 2012 2:34 pm | by Brian Santo | News | CommentsWhy did bundle integration seem to stop with Caller ID on TV?
NHL Network using CMC’s ad network
April 5, 2012 2:31 pm | by Brian Santo | News | CommentsThe Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.
Concurrent offers flexible ad insertion
April 2, 2012 2:45 pm | by Brian Santo | Product Releases | CommentsNew software enables the MediaHawk server to place ads at just about any point in a VOD session.
Tek’s Sentry stands taller
April 2, 2012 2:43 pm | by Brian Santo | Product Releases | CommentsNew software gives the video monitoring system new capabilities, including CALM Act conformance.
Rogers takes aim at DAI in VOD with BlackArrow
March 28, 2012 3:08 pm | by Mike Robuck | News | CommentsBlackArrow notched a big customer win for its dynamic ad insertion (DAI) in VOD platform with Rogers Communications.
Cable vet Carlucci onboard as Alticast’s CTO of Americas
March 27, 2012 2:53 pm | by Mike Robuck | News | CommentsInteractive TV and middleware vendor Alticast has tapped cable industry veteran John Carlucci as its new chief technology officer for the Americas.
Comcast, Liberty Global pump $11M into ad firm Integrate
March 21, 2012 2:37 pm | by Mike Robuck | News | CommentsLiberty Global Ventures and Comcast Ventures stepped to the plate to lead an $11 million second round of financing for advertising enabler Integrate, led by Jeremy Bloom.
Kline latest exec to leave Cablevision
March 21, 2012 2:35 pm | by Mike Robuck | News | CommentsThe turnstile for executives who have left Cablevision since late last year continued to spin with the news that David Kline has stepped down from his leadership position at Cablevision Media Sales.
Time Warner Cable Media pumps up tourism in N.C
March 21, 2012 2:29 pm | by Mike Robuck | News | CommentsThe North Carolina Division of Tourism has forged a partnership with Time Warner Cable Media that will promote tourism across the state via on-demand long-form videos.
