Advertising

Open Mic - Advertising to the TV and IP-connected devices

April 30, 2012 6:35 pm | by Jeff Brooks, vice president of business development at Arris | Articles | Comments

Cable operators are by now very aware of the shifting landscape in content consumption and delivery technologies, as well as the potential changes this will drive in advertising on linear TV and IP-connected devices.

Comcast Sports offers second-screen interactivity

April 30, 2012 2:53 pm | by Brian Santo | News | Comments

The company adds Web-based features for viewers watching baseball games with their tablets in their hand.

Time Warner Cable targets on-demand niches

April 30, 2012 2:52 pm | by Brian Santo | News | Comments

The operator bundles food and exercise videos to appeal to health-conscious viewers – and the advertisers that want to target that market.

CED’s 2012 CTO Roundtable

April 29, 2012 11:26 pm | by Brian Santo | Articles | Comments

In this year’s Roundtable, our participants talk about how the ongoing evolution of the HFC network is nowhere near complete, with years of technological innovations yet to come that will support any number of new services and features.

Social TV is in your future

April 27, 2012 11:19 pm | by Alper Turgut, CEO of Anvato | Articles | Comments

TV is already in the process of transforming from one-way broadcast to a community platform where viewers can interact not only with each other, but also with the content owners and the brands that advertise on TV.

Open Mic - Realizing the potential of the enterprise market

April 27, 2012 10:18 pm | by Uri Gurevitz, manager of cross-portfolio marketing at Amdocs | Articles | Comments

With consumer revenues flattening, service providers are looking to the enterprise segment more than ever before to satisfy their growth and revenue goals.

Hubbub over content rights greets Google Drive

April 27, 2012 3:05 pm | by The Associated Press | News | Comments

The Internet search leader may need to win more trust based on the suspicions swirling around Google Drive, a new online storage service for personal documents, photos and other content.

Netflix's Q1 expected to include rare loss

April 20, 2012 1:58 pm | by The Associated Press | News | Comments

While aggravation over the streaming/DVD split is abating, a looming problem is the rising cost of content licensing.

Google CEO Page gets grilled in Oracle trial

April 19, 2012 2:27 pm | by The Associated Press | News | Comments

Google CEO Larry Page spent nearly an hour in a federal courtroom deflecting questions about his role in a copyright dispute over some of the technology in his company's Android software for smartphones.

Oracle skewers Google as Android trial opens

April 17, 2012 2:07 pm | by The Associated Press | News | Comments

Oracle began trying to convince a jury that Google's top executives have long known that they stole a key piece of technology to build the Android software that now powers more than 300 million smartphones and tablet computers.

Google offers stock split; Q1 revenue up 24%

April 13, 2012 2:15 pm | by Andrew Berg, Wireless Week | News | Comments

Google reported an impressive $10.6 billion in revenue for the first quarter, up 24 percent over last year. The company also announced a stock split.

Charter gears up for interactive ads with FourthWall’s widgets

April 12, 2012 2:58 pm | by Mike Robuck | News | Comments

Charter Communications is setting the stage for interactive advertising by deploying FourthWall Media’s Ad Widgets in 800,000 digital homes across five markets.

BlackArrow’s software adds flexibility to dynamic ad insertion

April 11, 2012 2:57 pm | by Mike Robuck | Products | Comments

Advanced advertising vendor BlackArrow has released new software that was designed to help cable operators work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.