Using HTML5, ActiveVideo has updated its CloudTV software platform to provide cable operators and online video providers the ability to deliver web-style interactive TV ads at scale and with increased simplicity. The key to ActiveVideo’s CloudTV Adcast platform is that it can render the ads in the cloud across legacy set-top boxes as well as in a wide range of IP devices.
The company said it has integrated its Merchandiser content marketing solution with content recommendation platforms from ThinkAnalytics, Digitalsmiths, and other vendors. Service providers can enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts.
The media industry currently has no open, uniform method of content identification that survives compression and distribution through the supply chain. Putting such an identification method in place is a critical next step toward the establishment of an interoperable standard for all professional video content that can be used throughout the entire media ecosystem.
Comcast Spotlight has partnered with Rhiza to create customizable, multi-screen ad recommendations for Spotlight’s local, regional and national clients. Comcast Spotlight, the advertising sales division of Comcast, is using the Rhiza for Media platform, which is a web-based research and sales software offering.
AMC Networks, and ReelzChannel have both signed up to use the interactive advertising platform developed by Ensequence. Ensequence’s AdConneqt+ enables national advertisers to include interactive features in 30-second ads. The first interactive capability to be offered early next year will be RFIs.
After nearly 19 years with Cable One, Jerry McKenna will retire from his role as senior vice president-chief sales and marketing officer at the end of the month. McKenna joined Cable One in 1994 as vice president-strategic marketing before being named senior vice president-chief sales and marketing officer five years ago.
Todd Porch, who has overseen digital advertising efforts at Yahoo, Nexstar and Broadcast.com, has been named vice president and general manager of Comcast Wholesale’s AdDelivery service. Prior to his appointment to the Comcast Wholesale senior leadership team, Porch spent four years as executive director of the 250-member advertising operations and account management unit at Yahoo.
Pay TV customers who are used to watching fewer ads on on-demand shows may have to put up with longer commercial breaks. Comcast Corp., the nation's largest cable TV provider, says it is testing out a system with its NBCUniversal subsidiary to use full commercial loads on older episodes — while disabling fast-forwarding of ads — if consumers watch them within three days after a new episode airs.
Pay TV companies are leaving money on the table. Content providers and pay TV service providers require a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, and they are interested in getting that sooner rather than later.
Deutsch LA is serving up commercials for several clients via Comcast AdDelivery, the latter of which is a business unit of Comcast Wholesale. Deutsch LA, which is an interpublic company, is initially using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
Strong third-quarter results have sent Google shares past the $1,000 mark for the first time. Shortly after the markets opened Friday, Google Inc. shares jumped more than 12 percent to $1,002. The stock had never before surpassed $928 in regular market trading since Google went public at $85 per share nine years ago.
CED Editor-in-Chief Brian Santo discusses ad insertion in a multi-stream environment. Multi-screen ad insertion always relies on creating a manifest, and there are several ways to do that, but one method gives service providers all the tools they need to do the job.
Suddenlink Communications is now offering interactive TV (iTV) services in the Texas communities of Tyler and Bryan-College Station. Among other features, advertisers in those areas can now superimpose special offers onto TV screens or subscribers can telescope into a commercial with their remote controls for more information.
Arris Group and SeaWell Networks have integrated the former’s SkyVision ad insertion platform and the latter’s IP session delivery controller to enable the delivery of localized, session-oriented advertisements and programming at the home network level.
SundaySky, an Israel-based provider of personalized ads for online brands, announced this morning that it had raised $20 million in Series C funding. Comcast Ventures led the funding round for SundaySky while Liberty Global Ventures, Vintage Investment Partners and existing investors Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners also took part.
FourthWall Media announced this morning that the U.S. Patent office had approved a patent for its broadband device personalization technology. The technology in the patent uses proprietary methods to analyze consumer on-device behaviors.
Adobe announced a set of new analytics features for its PrimeTime product that will make it easier to both monitor the quality of TV everywhere streams and evaluate viewer behavior. The new capabilities come with a new per-stream pricing model. Adobe also announced thatTBS is the latest customer of Primetime.
Time Warner Cable Media today announced the launch of a new advertising platform that lets marketers customize and target their brand messages in live programming from televisions to tablets across more than 50 cable networks. Time Warner Cable Media (TWC Media) said its TWC Media Ads Everywhere was the first multi-screen ad service for iOS and Android devices.
A recent ad campaign run by Comcast Media 360 demonstrates that ads on TV and ads delivered via broadband-connected platforms affect significantly different consumer groups. The implication is that multi-screen delivery, which service providers are still struggling to monetize, can be highly valuable in ad campaigns by reaching different consumer constituencies.
Ensequence said it is launching a new national platform for interactive TV advertising that will debut in the first quarter of 2014. With the new platform, the company is moving to a service model for the first time, attempting to connect advertisers with its customers, which include cable operators, satellite providers, telco distributors and Smart TV manufacturers.
BlackArrow has assembled a roster of industry experts for its new advisory board. The board’s goals include helping the TV and advertising industries gain a better understanding of the benefits, challenges and opportunities of new advertising technologies.
Now that TV can go over any screen and can be watched at any time, the problem of controlling reach and frequency is exponentially more complex. To reach people who are watching TV time-shifted or on devices, advertisers need not only to buy traditional linear TV, but also to buy campaigns on all the other new TV platforms as well — a cost prohibitive proposition.
NCC Media, the cable industry's national sales representative firm, has struck up a partnership with Dish Network to further the placement of ads in local markets. The agreement combines ad impressions in over three million Dish subscriber homes with those of NCC owners Comcast, Cox and Time Warner Cable in 25 of the largest markets across the nation.
Optimus, a Republican data management organization, has signed an agreement with FourthWall Media to access the latter’s cable set-top box viewing data. FourthWall said its viewership data could aid political analysts firms, such as Optimus, in identifying voter segments and targeting messages to the correct homes for maximum efficiency and effectiveness.
Ensequence has hired former Cablevision Media Sales executive David Kline as its chief operating officer. The company said it hired Kline to lead the development of new and interactive advertising products and services working with distributors, programmers and advertisers.