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The Lead

Nielsen Catalina to use FourthWall viewer data

August 19, 2014 1:40 pm | by Brian Santo | News | Comments

The company links advertising with retail sales by integrating data from Nielsen with shopper data from over 70M households.  With access to FourthWall Media’s TV viewing data, NCS is expanding the size of its dataset. FourthWall gathers data on 1.4M households.

Black Arrow aims at ad exhaustion

August 19, 2014 1:14 pm | by Brian Santo | News | Comments

There really aren’t enough advertisers with enough different targeted ads, which means some...

New Facebook tracking aimed at helping advertisers understand mobile habits

August 15, 2014 1:22 pm | by Andrew Berg, Wireless Week | News | Comments

Facebook already offers targeting, delivery and conversion measurement across devices. With...

Delivering Profitable Multi-screen: What You Need to Know About Manifest Manipulation

August 13, 2014 12:17 am | by Duncan Potter, product and regional marketing, Arris | Articles | Comments

How are service providers solving the challenge of making multiscreen profitable? Manifest...

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Engagement Driving A Resurgence In Multi-Screen Advertising

August 12, 2014 11:45 pm | by Craig Kuhl, contributing editor | Articles | Comments

Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.

CenturyLink extends agreement with Viamedia

July 28, 2014 1:38 pm | by Brian Santo | News | Comments

CenturyLink has extended its agreement with Viamedia to include its three most recent IPTV markets: Phoenix; Omaha, Neb.; and Colorado Springs, Colo. CenturyLink had been offering its Prism IPTV service, based on Ericsson’s MediaRoom technology, in seven other markets.

BHN starts VOD ad insertion with BlackArrow system

July 28, 2014 12:35 pm | by Brian Santo | News | Comments

The MSO has adopted BlackArrow’s solution to manage the execution of dynamic ad insertion in its on-demand services. Programmers working through Canoe can connect with industry-standard DAI systems, including the BlackArrow advertising platform installed by BHN.

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Digital ad insertion coming into reach for all

July 22, 2014 6:09 pm | by Craig Kuhl, contributing editor | News | Comments

DAI allows network operators to deliver targeted, addressable ads. It is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. WOW, for example, is heading into a trial of the technology soon.

Vendor CTOs: abstract expressionism

June 27, 2014 12:31 am | Articles | Comments

If you want to know what is going on in technology, from macro trends to specific innovations, and how they interrelate, CTOs are the people to talk to. Thexton, Ferris, Reynolds, Carlucci, and Brockman on the joys of virtualization, the cloud, and software defined networking.

New Products: Envivio, RGB Networks

June 26, 2014 8:45 pm | by CED | Articles | Comments

Envivio introduced a new multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression using its Muse encoding software. | RGB Networks recently launched its CloudXstream ad insertion for multi-screen (AIM) and network DVR.

Pirate sites use subterfuge to nab legit advertising

June 3, 2014 1:24 pm | by The Associated Press | News | Comments

Movie and music piracy web operations are thriving by using deceptive practices to lure legitimate advertising from companies like Comcast, Google, Microsoft, Walmart and Ford, often concealing their illicit activities so advertising brands remain unaware.

Online video: $5 billion worth of dirty little secrets

June 2, 2014 2:06 pm | by Chris Hock, senior vice president, business development and marketing, BlackArrow | Articles | Comments

While online video advertising continues a very aggressive and impressive growth trajectory, some folks are starting to dig in to what exactly they are getting with those impressions, and the story is not looking quite as rosy as perhaps everyone thought. (Contributed article.)

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This Technology enhances DAI system

April 30, 2014 11:23 am | by Brian Santo | News | Comments

TV Everywhere and multi-screen delivery make managing ad insertion increasingly complicated. This Technology has enhanced its digital ad insertion (DAI) system with a set of new capabilities that makes it easier for programmers and network operators to manage the ad insertion process.

SeaChange, Invidi, ally on universal ad insertion system

April 28, 2014 2:23 pm | by Brian Santo | News | Comments

The two companies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams.

Verizon's mobile ad program to add in PC web data

April 28, 2014 2:19 pm | by Ben Munson, Wireless Week | News | Comments

Verizon alerted customers it’s “enhancing” it Relevant Mobile Advertising program to incorporate information gathered from desktop and laptop Internet habits. The company will assign registered users an “anonymous, unique identifier” that will gather information about what websites the user visits on their desktop or laptop.

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