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Jinni offers multi-viewer recommendation capability

Tue, 06/18/2013 - 1:30pm
Brian Santo

Jinni announced that its recommendation engine can now track the preferences of two viewers, and generate recommendations that both viewers are likely to want to view together. Called “Watch Together,” Jinni said the feature is part of its latest discovery engine API.

Watch Together is now available for implementation by the company’s customers and technology partners.

Jinni is known to be working with Time Warner Cable and Vudu. Light Reading also just reported that Comcast is using Jinni recommendation technology in its X2 hybrid service.

Jinni performs what it calls semantic taste profiling of each user. Based on those profiles, the recommendation engine is able to suggest shows likely to appeal to all the household members who want to watch TV or movies together.

The new ‘Watch together’ social discovery feature can also be used to find a group of friends for group watching, either via online social viewing applications or at a movie theater. For example; if you want to go see a particular movie, Jinni ‘watch together’ can scan all your friends on Facebook and recommend those who are also highly likely to enjoy the particular title, the company explained.

“You may have hundreds of friends on social networks, but only a few have similar taste in TV and movies.” said Jinni Co-founder & CEO, Yosi Glick of the new feature. “TV is a naturally social experience and ‘watch together’ was developed to harness the power of social networks to find the perfect content and friends to watch it with, so people can stop wasting time searching and spend more time enjoying great shows and movies.”

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