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Deluxe Digital teams up on OTT storefronts

Tue, 04/09/2013 - 11:57am
Brian Santo

Deluxe Digital Distribution has joined with two different IPTV platform partners – NeuLion and Accedo – to create interactive digital movie stores, complete with a library of content, that any service provider could adopt to rapidly offer their customers over-the-top (OTT) content.

Deluxe Digital integrated its OnDemand service with both NeuLion’s TVE Platform and with Accedo’sTV Everywhere system.

The combined Deluxe/NeuLion system comes complete with consumer applications, transaction processing and billing, and support for merchandizing, which includes everything from promotions, pricing, promotional codes and coupon redemption, said Chris Wagner, executive vice president and co-founder at NeuLion. 

The catalog of movies, TV shows and other video content available is already encoded and packaged for delivery to a variety of playout devices, the two companies said.

The system is also being offered to content owners and even retailers.

NeuLion and Deluxe said they have lowered the cost of entry for content owners interested in launching online interactive stores with the ability to put new branded storefronts in market in weeks and instantly make available an impressive catalog of video titles. 

“Our joint development effort with NeuLion delivers an end-to-end turnkey solution,” said Kevin Corbett, president of Deluxe Digital Distribution.  “This enables customers to get to market faster with an extensive catalog of titles ready for multi-screen distribution.”

The Deluxe/Accedo combination similarly offers TV Everywhere Reference Apps for everything from Smart TVs and game consoles to tablets and mobile phones. 

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