Virgin Media has picked Concurrent to help it send more video to IP-connected devices through its Virgin TV Anywhere service.
Virgin Media is using Concurrent’s MediaHawk content delivery network (CDN) platform to support its TV Everywhere service on computers, laptops, tablets and smartphones. With MediaHawk, Virgin Media is able to provision its own content delivery architecture on a common platform across the various devices. MediaHawk supports a variety of video applications, including linear broadcast, video on-demand, time-shifted TV and network DVR.
With its embedded eFactor content workflow features, MediaHawk can reduce operational costs by adapting source content on the fly to satisfy the requirements of each target device.
“With Virgin TV Anywhere, Virgin Media is helping our customers enjoy compelling entertainment whenever they want, wherever they are. We continue to grow the services we offer and, with Concurrent’s solution, we can reach new screens more easily and rapidly scale our system to meet increasing demand for Internet-based services,” said Scott Kewley, Virgin Media’s director, multi-screen product. “Concurrent’s unified solution was a great fit for us given the wide range of services we offer. We are committed to offering our customers a compelling experience on every screen and we are excited to be working with Concurrent to achieve our goals.”
Other Concurrent customers in Europe include Kabel Deutschland in Germany, ZON Multimedia in Portugal, Telefonica in Spain, and Vectra in Poland.
Earlier this year, Liberty Global announced it has struck an agreement to purchase Virgin Media in a cash and stock deal valued at $23.3 billion.